Museum Week

MuseumWeek is an online and offline global event that take place during a week each year with the participation of museums, associations and cultural institutions.[1]

Created in 2014 from the commitment of twelve French museums wishing to expand their audience, [2] each annual event promotes an international cause.[3][4]

In 2015, the second event, MuseumWeek became the most important global cultural event on Twitter.[5][6]

History

Whatever their size, location or collection, institutions open their doors virtually and physically and communicate through a series of seven hashtags (including the hashtag #MuseumWeek), at the rate of one per day for a week.[7] Launched in 2014 on Twitter, Museum Week brought together almost 700 European institutions on Twitter in the first year.[8][9]

In 2015, the Cité des Sciences et de l'Industrie organized an event asking one question: What is the cultural heritage of our time that will be passed on to future generations? In response, the institution set out to keep all Tweets featuring the word #MuseumWeek, issued during MuseumWeek 2015, in a time capsule. With a size of 60 × 30 × 28.6 cm and a weight of 30 kilos, the capsule is designed in acrylic, glass, carbon fibre, and metal. Sealed on March 29, 2015 at midnight, it will not be opened before 2035 and contains information for future generations on our way of life and our consumption of art in 2015.[10]

The 4th event took place in 2017 on new platforms: Instagram, Snapchat, the Chinese social network Weibo, and the Russian network Vkontakte. The event is organized by the association Culture for Causes Network. Each year, MuseumWeek promotes a different theme.

The operation mobilized 2,200 institutions, museums, libraries, galleries in 2016 and has expanded to 75 countries in 2017.[11] Almost 5 000 institutions participated in 2018, in 120 country.[12]

In 2019, MuseumWeek, through the hashtag #WomenInCulture,[13] highlighted the place of women in culture in the past, present and future.[14] Among some events one was in Paris with the artist Adelaide Damoah at the Cite nationale de l’histoire de l’immigration.[15]

In 2020, Museum Week partnered with MTArt Agency founded by Marine Tanguy to promote the event.[16]

Year Monday Tuesday Wednesday Thursday Friday Saturday Sunday
2014
24–30 March		 #CoulissesMW #QuizzMW #LoveMW #ImagineMW #QuestionMW #ArchiMW #CreaMW
2015
23–29 March		 #SecretsMW #SouvenirsMW #ArchitectureMW #InspirationMW #FamilyMW #FavMW #PoseMW
2016
28 March – 3 April		 #SecretsMW #PeopleMW #ArchitectureMW #HeritageMW #FutureMW #ZoomMW #LoveMW
2017
19–25 June		 #FoodMW #SportsMW #MusicMW #StoriesMW #BooksMW #TravelsMW #HeritageMW
2018
23–29 April		 #WomenMW #CityMW #HeritageMW #ProfessionsMW #KidsMW #NatureMW #DifferenceMW
2019
13–19 May		 #WomenInCulture #SecretsMW #PlayMW #RainbowMW #ExploreMW #PhotoMW #FriendsMW
2020
11–17 May		 #heroesMW #CultureInQuarantineMW #togetherMW #MuseumMomentsMW #climateMW #technologyMW #dreamsMW


[17]

References
  1. Jardonnet, Emmanuelle (2016-04-07). "La #MuseumWeek résumée en quelques tweets". Le Monde (in French). Retrieved 2019-04-18.
  2. "MuseumWeek, une semaine d'échanges avec les musées – Ministère de la Culture". www.culture.gouv.fr (in French). Retrieved 2019-04-18.
  3. "#MuseumWeek: Celebrating Digital Museum Work in the Age of COVID-19". American Alliance of Museums. 2020-05-01. Retrieved 2020-05-08.
  4. Caines, Matthew (2014-03-28). "Museum Week UK – live blog". The Guardian. ISSN 0261-3077. Retrieved 2020-05-08.
  5. "#MuseumWeek 2015 : Fleur Pellerin, ministre de la Culture, et Dick Costolo, CEO de Twitter, présentent le 1er événement culturel mondial sur Twitter". blog.twitter.com (in French). Retrieved 2019-04-18.
  6. "#MuseumWeek : la plus grande opération culturelle sur Twitter". Les Inrocks (in French). Retrieved 2019-04-18.
  7. "#MuseumWeek : une semaine pour découvrir les musées sur Twitter". France Bleu (in French). 2015-03-24. Retrieved 2019-04-18.
  8. Guugémos, Alexia (2014-04-04). "MuseumWeek 2014 entre dans l'histoire du web social : Twitter US salue l'initiative française". Le Huffington Post (in French). Retrieved 2019-04-18.
  9. "Museum Week Kicks Off With Even More Reasons to Get Virtual Culture". ArtfixDaily. Retrieved 2020-05-11.
  10. Plowy, Didier (2015-03-13). "Report on the press conference for the launch of #MuseumWeek 2015 – Museum Week 2018". English. Sorbonne University. Archived from the original on 2019-04-06. Retrieved 2019-04-18.
  11. Bas Lorant, Quentin (2017-06-25). "La #MuseumWeek s'étend à 75 pays". Le Monde (in French). Retrieved 2019-04-18.
  12. "MuseumWeek 2018". Centre des monuments nationaux (in French). Retrieved 2019-04-18.
  13. "Début de la Museum Week : à vos Hashtags ! | Arts in the City" (in French). Retrieved 2019-10-21.
  14. "This Week in Scientific History – #MuseumWeek". Varsity Online. Retrieved 2020-05-08.
  15. "BLOG - MuseumWeek 2019: le premier événement culturel mondial lance le mouvement #WomeninCulture". Le Huffington Post (in French). 2019-05-13. Retrieved 2019-10-21.
  16. "Interview with Marine Tanguy, founder of MTArt Agency". Artsper | Buy Original Art Online - Artworks: Paintings, Photos and More. Retrieved 2020-05-11.
  17. "Hashtag on Instagram". Retrieved 2020-10-25.
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