A. J. Khubani
Ajit J. Khubani is an American businessman, the founder and CEO of "As Seen On TV" products company Telebrands.[1]
Raised in Union City, New Jersey before moving with his family to suburban Lincoln Park, New Jersey, Khubani attended Montclair State University, where he majored in business administration while working for his father’s importing business.[2] During this time, Khubani tried selling a product on his own. Using money from his savings, he took out an ad in the National Enquirer for a Walkman-type radio, which his father had sold to him on credit. He sold 2,000 of them and broke even. Eventually, at the age of 25 years, Khubani sold a massaging slippers product, earning $200,000.
Khubani's first successful product with TeleBrands was Ambervision sunglasses. He went on to create other products, including the PedEgg.[3]
Khubani tours the U.S. hosting "TeleBrands Inventors Days", where at-home inventors come to demonstrate their products.[4]
References
- Kilgannon, Corey (15 December 2009). "At TeleBrands, a Chance to Pitch the Next Big Thing". Retrieved 8 April 2017 – via NYTimes.com.
- "Your Name in Stickup Light Bulbs! The late-night pitchman who makes millions preying on the simple desire to live a less anxious life.", New York Magazine. Accessed February 19, 2018. "Khubani inherited his peculiar acumen from his father, an Indian immigrant and serial entrepreneur who made enough money importing Japanese-made pocket radios—an inexpensive, sixties precursor to the Walkman—to move his family from a third-floor walk-up in Union City to a modest house in Lincoln Park, New Jersey. The lesson wasn’t lost on the budding tycoon, who made his own first foray into direct mail in 1983, after graduating from Montclair State University."