ADAC Motorwelt

ADAC Motorwelt (meaning ADAC Motoring in English) is a German language automobile and travel magazine published in Munich, Germany. It is a membership magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and is one of the largest magazines in the country.[1][2]

ADAC Motorwelt
Editor-in-chiefMartin Kunz
CategoriesAutomobile magazine
Travel magazine
FrequencyQuarterly
Circulation13,808,111 (2010)
PublisherBCN
Year founded1925 (1925)
CompanyADAC
CountryGermany
Based inMunich
LanguageGerman

History and profile

ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC.[3] The magazine and ADAC Sport are the successors of another car magazine Der Motorfahrer which was published for 22 years until 1925.[3] It is the official media outlet of ADAC.[4][5] Its publisher is ADAC Verlag.[5][6] The magazine was published on a monthly basis and has its headquarters in Munich.[7]

The magazine covers articles mainly on cars and travel-related topics.[7] In regard to the cars, the magazine features news about road tests, motor sports and new model previews.[7] It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes.[8] In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of "Germany’s favourite car" for 2013.[8][9]

From 2020 ADAC Motorwelt became a quarterly publication. In the first quarter of 2020, the Burda affiliate BCN started to handle everything from production and printing to editorial services to marketing to distribution of the ADAC Motorwelt; the mobility club continues to be its publisher, and editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels.

ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the EDEKA and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card.[10]

Circulation

In 1992 ADAC Motorwelt had a circulation of 10.9 million copies.[11] It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies.[12] The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany.[6] It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005.[13] During the fourth quarter of 2006 its circulation was 13,849,000 copies.[6] Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany.[14]

The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine.[15]

See also

References
  1. Karl Koch (2014). West Germany Today (RLE: German Politics). Routledge. p. 117. ISBN 978-1-317-53649-9.
  2. John Sandford (2013). Encyclopedia of Contemporary German Culture. Routledge. p. 70. ISBN 978-1-136-81610-9.
  3. "Geschichte.1924-1933". ADAC. Retrieved 28 March 2015.
  4. "ADAC auto club tests car safety in Germany". Automotive News. 2 May 2014. Retrieved 28 March 2015.
  5. Tristam Carrington-Windo; Katrin Kohl (2013). Dictionary of Contemporary Germany. Taylor & Francis. p. 5. ISBN 978-1-136-59537-0.
  6. "European Publishing Monitor" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (Report) on 10 October 2017. Retrieved 27 March 2015.
  7. "ADAC Motorwelt". Publicitas. Archived from the original on 2 April 2015. Retrieved 28 March 2015.
  8. Chris Bryant (20 January 2014). "German car club ADAC hit by vote scandal over 'auto Oscars'". Financial Times. Frankfurt. Retrieved 28 March 2015.
  9. "ADAC official 'resigns' over favorite car survey". Deutsche Welle. 19 January 2014. Retrieved 28 March 2015.
  10. "Die Motorwelt 2020: Das neue Clubmagazin". ADAC (in German). Retrieved 17 April 2020.
  11. Georg Hellack (1992). "Press, Radio and Television in the Federal Republic of Germany" (Report). Inter Nationes. Bonn. Retrieved 27 April 2015.
  12. "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  13. "World Media in 2005: Germany". Campaign. 11 March 2005. Retrieved 15 December 2014.
  14. "World Media in 2006: Germany". Campaign. 31 March 2006. Retrieved 31 March 2014.
  15. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.