AM²

AM² (pronounced: "A" "M" "Squared") was a three-day anime convention held annually in the summer at the Anaheim Convention Center in Anaheim, California.

AM²
The official AM² logo.
StatusDefunct
GenreAnimation, Manga, Music
VenueAnaheim Convention Center
Location(s)Anaheim, California
CountryUnited States
Inaugurated2011
Most recent2012

Programming

The content provided by AM² covers a range typical to anime conventions along with a few less traditional additions. Examples of this content include concerts, Masquerade (costume/talent show), various smaller cosplay events, an AMV contest, an exhibits area/dealer room, an "Artist Alley", GoH and fan panels, workshops, video screenings, tabletop gaming, console gaming, a karaoke, an arcade, and late night dance. Some examples of less common events include a Summer Festival, maid café, and the hosting of a preliminary round of the World Cosplay Summit.[1]

History

In April 2010, Japanese Pop idol Erina Mano was announced as a guest at Anime Expo for the world release of her acting debut Kaidan Shin Mimibukuro Kaiki.[2] When AX cancelled this appearance, an alternative event was created at the nearby Club Nokia.[3] The premiere was organized by a former PR and marketing contractor who had been terminated from Anime Expo. Additionally, several other people joined the organization who had also left Anime Expo for various reasons.

In addition to Mano-chan's appearance, several other attractions were added. The expanded 1-day event was named Club 2 the Max in reference to the choice of venue. Some of the added attractions included a Maid Cafe, a charity concert & music video shoot by X Japan, and autograph session with Power Rangers stars. Club 2 the Max (aka MAX) was deemed largely successful by its sponsors, who decided to further fund it as an annual convention. MAX announced a name change in November 2010, choosing to be called AM².[4]

The first AM² was held on July 1–3, 2011, the same weekend as Anime Expo 2011 in one of Anime Expo's former locations, the Anaheim Convention Center.[5] This occurred after a hacker modified the convention website stating that convention was cancelled.[6] The convention returned to the venue in 2012 on June 15–17.[7]

It was initially announced that the convention for 2013 was indefinitely postponed to an unknown later date.[8][9] No additional announcements were ever made and the official website was eventually abandoned.

Event History
DatesLocationAtten.Guests
July 1–3, 2011 Anaheim Convention Center
Anaheim, California		8000[10]JB Blanc, Gashicon, heidi., An Kanon, Kanon Wakeshima, kanonxkanon, Neil Kaplan, Sunao Katabuchi, Reuben Langdon, Masao Maruyama, Kazha, Sadie, SCANDAL, Miho Shimogasa, Sixh., Steve Staley, Shinobu Ichiyanagi[11] Akihito Yamashita[12]
June 15–17, 2012 Anaheim Convention Center
Anaheim, California		14,000[13]Quinton Flynn, Toshihiro Kawamoto, Andrea Libman, Kazha, Hiroshi Nagahama, Putumayo, Sixh., Shinobu Ichiyanagi,[14] Tara Strong.[15]

Notes

References
  1. "AM² Programming Schedule". AM2 Convention. AM2 Convention. Archived from the original on 17 July 2011. Retrieved 26 July 2011.
  2. Anime Expo to Premiere Erina Mano's 1st Lead Film Role, Anime News Network, 30 April 2010, retrieved 28 March 2011
  3. "J-Pop's Number 1 Idol from Hello! Project to Appear at World Premiere Screening of Kai-Ki: Tales of Terror from Tokyo" (Press release). Anime News Network. 25 May 2010. Retrieved 28 March 2011.
  4. "Club 2 the Max Changes Name to AM2" (Press release). Anime News Network. 25 May 2010. Retrieved 29 March 2011.
  5. "AM2 Scores Another Amazing Day with Amazing Performances and Events for Avid Convention Goers". Anime News Network. 3 July 2011. Retrieved 3 July 2013.
  6. "Southern California's AM2 Goes On Despite Faked Notice". Anime News Network. 20 June 2011. Retrieved 3 July 2013.
  7. "Save the Date! AM² Proudly Announces 2012 Dates". AM2 Convention. Archived from the original on 23 February 2013. Retrieved 15 February 2012.
  8. "AM2 Announced 2013 Convention Postponed". Anime News Network. Retrieved 2013-07-24.
  9. Sheehy, Tim (July 24, 2013). "AM2 2013 is officially postponed". Japanator. Retrieved 4 November 2014.
  10. "AM² Sets A Record in 1st Year Convention Attendance and Celebrates The End of Its 2011 Event With The All Girl J-Rock Band SCANDAL". AM2 Convention. AM2 Convention. Archived from the original on 7 October 2011. Retrieved 8 July 2011.
  11. AM2CON, “ AM2 brings Sweet Treats to Attendees with Shan the Candy Man” , AM2con.org, 05/23/2013, retrieved 08/14/2013
  12. "AM2 2011 Information". AnimeCons.com. Retrieved 2018-06-25.
  13. "AM² 2012". Animenewsnetwork.com. Retrieved 2012-06-18.
  14. http://widelantern.com/2012/02/sweet-candy-artist-shan-ichiyanagi-at-am2/ Archived 2015-11-22 at the Wayback Machine Ken Choy, “Sweet: Candy Artist Shan Ichiyangi at AM2”, Wide Lantern.com, 02/08/2012, retrieved 08/14/2013
  15. "AM2 2012 Information". AnimeCons.com. Retrieved 2018-06-25.
  16. "Melt Comics". Archived from the original on 2015-09-02. Retrieved 2011-07-20.
  17. We Heart Japan Press Roundup, We Heart Japan, 27 March 2011, archived from the original on 12 May 2007, retrieved 29 March 2011
  18. We Heart Japan Raises Just Under $7,500 for the People of Japan, IGN, 21 March 2011, archived from the original on 8 July 2012, retrieved 29 March 2011
  19. http://www.jcie.org/earthquake Archived 2012-10-16 at the Wayback Machine Japan NGO
  20. AM² Official Website - Passport Benefits, AM², 21 January 2011, archived from the original on 24 February 2011, retrieved 29 March 2011
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