ANC Sports

ANC is a sports marketing and signage company based in Purchase, New York. ANC, a Learfield company, provides signage, design, and marketing solutions to sports, entertainment, retail, and transportation facilities. ANC's product and service offering includes Light Emitting Diode (“LED”), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; marketing consultation; graphic design; and printing production.

ANC
TypePrivate
IndustryAudio & Visual Solutions, Sports Marketing, Graphic Design
FoundedPurchase (1997)
HeadquartersPurchase, New York, United States
Key people
Jerry Cifarelli, President and CEO
ProductsSports Venue Displays
Display Marquees
Sports Scoreboards
Sports Marketing
Graphic Display Software
Revenue$60 Million [1]
Number of employees
230
Websitewww.anc.com

ANC's recent projects include the Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the United States); Fulton Center (largest digital media network in a New York City transportation center); and Westfield World Trade Center (iconic digital media network).

History

ANC was founded in 1997 by Jerry Cifarelli, current CEO,[2] and Alan N. Cohen, former co-owner of the Boston Celtics.[3]

ANC acquired exclusive North American rights to Space & Time rotational signage technology in 1997 and in its first year of operations, entered into an agreement with the WNBA to provide each team with all of its rotational signage. The following year, the Company added 19 new clients who would utilize courtside and back-lit fascia rotational signage. Today, ANC partners with more than 200 teams and venues in professional and collegiate sports.

ANC formed a technology division, ANC Technologies, in 1999. ANC Technologies developed FasciaSOFT, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. That same year, ANC Marketing was created to provide consulting services and assist clients with marketing strategies.

ANC directed LED installations and was selected to provide ongoing operational services for digital fascia and scoreboard signage at venues such as Cleveland's Quicken Loans Arena, Minnesota's Target Center, Philadelphia's Wells Fargo Center and Toronto's Air Canada Centre from 2002 through 2006.

During this time, ANC Marketing expanded into a national advertising sales division, including creating the basket stanchion arm advertising position.[4]

During the same period, ANC debuted a new LED operating software called VisionSOFT. VisionSOFT is the first 3D interface capable of controlling multiple displays through one console, and also capable of distributing uncompressed video to its displays, eliminating distortion. The VisionSOFT application also operates DLP Digital Courtside press tables, which during the 2005-06 season became the first courtside digital signage to be approved for an NBA event.[5]

Shortly after introducing digital courtside press tables, ANC expanded ANC Marketing into a national advertising sales division and formed a manufacturing relationship with Mitsubishi Electric. Following its new relationship with Mitsubishi, the company has completed large LED signage projects such as the Washington Nationals’ new ballpark, Washington D.C.’s Verizon Center and Portland's Rose Garden.

The VisionSOFT application also operates DLP Digital Courtside press tables, which during the 2005-06 season became the first courtside digital signage to be approved for an NBA event. Shortly after introducing digital courtside press tables, ANC expanded ANC Marketing into a national advertising sales division. ANC Sports then debuted new LED and DLP II Courtside Signage Systems in the NBA and NCAA.

VisionSOFT was selected to operate the LED display system at Pittsburgh's Consol Energy Center in 2010.[6] ANC renovated Fenway Park with a high-definition video display system in 2011.The year has also been one of firsts as ANC installed and operated LED signage around the perimeter of a tennis court for the first time during a professional event in the United States[7] and provided digital signage for the Dodge National Circuit Finals Rodeo in Oklahoma.[8] ANC also collaborated with The Caesars Tribute to the Golden Age of Ice Skating held in Atlantic City, in 2010, providing the digital signage along the rim of the ice.[9]

In 2012 ANC's VisionSOFT was named as finalist to international Stadium Business Awards.[10] Additionally, in 2012, ANC installed the largest end zone LED video screens in the world at LP Field[11] and designed a unique1080p rectangular center-hung scoreboard with the Indiana Pacers.[12] In 2013, ANC installed new hexagonal video screens with the Los Angeles Dodgers[13] and integrated the largest high-definition video screen in baseball with the Seattle Mariners.[14]

References
  1. Amy S. Choi (2008-08-22). "ANC Builds Hi-Tech, Hi-Def Scoreboards". BusinessWeek SmallBiz.
  2. Tom LeBlanc (2011-04-01). "No Guts, No Glory" (PDF). Commercial Integrator. Archived from the original (PDF) on 2011-07-07.
  3. Wolfgang Saxon (2004-08-13). "Alan Norman Cohen, 73, Executive in Sporting World". New York Times.
  4. New York Times
  5. Eric Fisher (2006-01-23). "Making signs a one-man show". Sports Business Journal.
  6. ANCSports (2010-10-01). "New VisionSOFT™ Features Drive Innovative DiamondVision™ Technologies to Create Unparalleled Video Display System at ConsolEnergy Center". ANC Sports.
  7. Jason Dachman (2011-03-04). "ANC Aces Digital Signage for Tennis". Sports Video Group.
  8. JasonDachman (2011-04-21). "ANC Sports Bucks Rodeo into Next Echelon with Full Motion LED Signage". Sports Video Group.
  9. LED Magazine (2010-12-21). "ANC Sports' LED systems continue expansion in televised entertainment". LED Magazine.
  10. (2012-04-12). Shortlists announced for The Stadium Business Awards 2012. Stadium Business Awards.
  11. Michael Hopkins (2012-06-12) "Tennessee Titans partner with ANC Sports to bring two of the largest video screens in the world to LP Field" LEDs Magazine.
  12. D. Craig MacCormack (2012-11-13). "Indiana Pacers Debut Giant 50’ Scoreboard". Commercial Integrator.
  13. D.Craig MacCormack (2013-04-08) "ANC Sports Unveils MLB’s Highest Pixel Density at Dodger Stadium". Commercial Integrator.
  14. D.Craig MacCormack (2013-04-2013). "Safeco Field HD Scoreboard Now Largest in MLB". Commercial Integrator.
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