Aarong
Aarong (Bengali: আড়ং; meaning Village Fair) is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-one outlets in nine Bangladeshi metropolitan cities.
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| Type | NGO |
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| Industry | Design, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women |
| Founded | Dhaka, Bangladesh (18 December 1978) |
| Founder | Ayesha Abed Martha Chen |
| Headquarters | , Bangladesh |
Area served | Bangladesh |
Key people | Tamara Hasan Abed, Managing Director Mohammad Ashraful Alam, Chief Operating Office Sasi Kumar, Head of Operation, AAF, |
| Products | Clothing Jewellery Fabric Non-textile craft Leather goods Footwear Houseware |
| Revenue | USD 20 million (FY 2012) |
| Website | www |
The organisation was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets.[1]
Allegations
Directorate of National Consumers' Right Protection (DNCRP) fined Tk4.5 lakh to Uttara outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers' Right Protection (DNCRP) led the drive but he was transferred later.[2]
References
- "Aarong's Wedding Bonanza". The Daily Star. 21 November 2017. Retrieved 15 February 2018.
- "Aarong Uttara outlet fined, closed for 24hrs". The Independent. 4 June 2019. Retrieved 9 June 2019.
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