ActiveCampaign

ActiveCampaign was founded by Jason VandeBoom in 2003.[7] It started as a consulting firm, and then as an on-premises software provider, helping small and midsize businesses automate marketing tasks and manage contacts.[8] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[7][9] As of 2020, ActiveCampaign has over 90,000 clients and $90 million in recurring revenue, with customers in 161 countries.[1] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[10] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[1][3]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[11] Sydney, Australia,[12] and Dublin, Ireland.[1][3]

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[7][10][13][14] ActiveCampaign distinguishes its software, called customer experience automation (CXA), from traditional email marketing and CRM platforms by extending its services into customer support.[3][15][16] ActiveCampaign integrates with over 300 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[3][15][17]

According to PC Magazine, "ActiveCampaign offers a lot of features for a relatively low price. The downside is that it can be confusing to use at times; thankfully, its help resources are plentiful.[18] Solutions Review pointed out, "Users have access to detailed behavior tracking capabilities as well as precision marketing options through segmentation."[13] ActiveCampaign appeared on Crain's Chicago Business 2018 and 2019 best places to work lists,[19][20] Inc.com's 2018 list of best workplaces,[21] and the Chicago Tribune's 2018 list of top midsize workplaces.[22]