AdGreetz

AdGreetz is a marketing services company based in Los Angeles, California, United States.[1] It was founded in 2009 by Eric Frankel, who serves as the company's CEO.[2][3]

AdGreetz
TypePrivate
IndustryAdvertising, marketing
Founded2009
Headquarters
Los Angeles, CA
,
USA
Key people
Eric Frankel, CEO
WebsiteAdGreetz.com

Platform

The company uses adaptive video[1] in its SaaS video personalization platform.[3] Video messages are distributed through email, social media, websites, and banner ads.[1]

AdGreetz has created videos for companies in various industries,[4] including Flipkart and Forever 21.[5] The campaigns are personalized to the ad viewers.[6] The company also developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.[7] The company also created a campaign for the film Smurfs: The Lost Village.[8]

In 2019, AdGreetz created the AdChef platform.[3]

Awards
  • 2018 IDMA Silver Award for Most Effective Use of Digital Analytics[9]
  • 2018 IDMA Bronze Award for Most Effective Use of AI for a Campaign and Business Optimisation[9]

References
  1. Norm Johnston (2015). Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company. Springer. ISBN 9781137462930.
  2. Ginny Marvin (November 20, 2017). "The state of interactive advertising: New formats are infusing digital ads with creativity that gets results". Marketing Land.
  3. Ameya Dusane (April 18, 2019). "Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads". Martech Advisor.
  4. Arthur Zaczkiewicz (April 28, 2016). "AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers". Women's Wear Daily.
  5. Simon Alvarez (December 28, 2017). "It's all about personalization in the new marketing sphere".
  6. Stephanie Pandolph (November 24, 2017). "Personalized video ads are engaging consumers". Business Insider.
  7. Meg James (February 13, 2015). "'Grey' area: For a provocative film, many shades of marketing". Los Angeles Times.
  8. https://www.socaltech.com/adgreetz_powers_new_personalized_smurf_s_ad/s-0071219.html
  9. "2018 IDMA Awards". e4mevents. Retrieved June 27, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.