Ada Derana

Ada Derana is the brand for newscasts on the TV Derana television network in Sri Lanka. Its content is available in Sinhala, Tamil and English.

Ada Derana
Country
Sri Lanka
AvailabilitySri Lanka
MottoTruth First
OwnerTV Derana
Picture format
[1080P]HD
Official website
www.adaderana.lk
Availability
Satellite
Dialog TVChannel 14
Dish TV Sri LankaChannel 2508
IPTV
PEO TVChannel 14

In the highly competitive news broadcasting space, Derana has built probably the most unbiased and comprehensive news property on offer “Ada Derana” – with a news team of more than 100 people geared to deliver the most accurate and timely information.

In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS). Currently, instant news alerts can be obtained through all the leading operators.

Ada Derana had its beginnings as the conventional television news bulletin aired on TV Derana. Operating in a cluttered market and a challenging political environment, the Ada Derana news brand was honed to represent brand values of reliability, speed and accessibility. Ada Derana is characterised by its speed of news delivery and accessibility via multiple trilingual channels such as television, radio, web, instant SMS alerts, IVR, video alerts and social media such as Facebook, Twitter and YouTube. In most of these forms, Ada Derana is available on a multilingual platform providing greater accessibility to consumers both in Sri Lanka and across the world. The style of the news property has been customised to suit each of the delivery media, taking note of the nature of consumption.

Ada Derana apps are available on all Android, Apple and Blackberry devices.

Adaderana.lk

Ada Derana.lk was awarded the prestigious Manthan Award South Asia 2010[1] in the e-News & Media category. The Manthan Award given by the Department of Information Technology of India recognizes and rewards the best e-content from eight countries in the South Asian region. Ada Derana had the distinction of being the only Sri Lankan website among four finalists in the e-News & Media category this year; the other three finalists represented India, Pakistan and Bangladesh. [2]

The showpiece of the Ada Derana news property is the adaderana.com web portal which is ranked the Number One news site used by Sri Lankans. Analysis shows that surfers spend more time on the site than they do on that of the nearest competitor. Available in Sinhala, Tamil and English, the site facilitates two way viewer generation by offering consumers an interactive platform to comment on the latest stories and interact with the Ada Derana community, and by allowing viewers to file in their own news reports through Newsdesk - My Report. Meanwhile, the Ada Derana SMS Alerts service enjoys the distinction of having the largest subscriber base and the widest coverage, as it is delivered through all major mobile operators in the country.

Ada Derana has been recognized by the ICTA as the Best e-Content application among e-News providers[3] in Sri Lanka. It was recognized for its tr-lingual presentation of news to readers in Sri Lanka and overseas.

In 2010 Ada Derana won the silver award at the "Most popular Web Competition 2010"[4] organized by the Sri Lankan .lk Domain registry.

Ada Derana 24
Ada Derana - Studio 24

TV Derana had introduced Sri Lanka's first 24-hour news channel,"Ada Derana 24" as "Ada Derana 24×7" on the 20th of July 2014 as a thought to satisfy the thoughts of the public to analyse the ongoing global affairs.[5]

Ada Derana 24 will feature 12 live hourly news bulletins, four main bulletins and a host of current affairs, documentaries and edutainment features. The programming is broadcast live and exclusively via Dialog TV on channel number 13. Ada Derana 24 is available free to all Dialog Television and PEO TV customers along with its bouquet of local channels. Ada Derana 24 is active to all Dialog TV and PEO TV subscribers for no special activation is required. The channel is the latest innovation by one of the country’s most reputed news brands, which connects to viewers via multiple electronic touch points.[6] This concept has created a new dimension in news and current affairs.[7]

Sri Lanka’s television news industry was brought closer to international standards on January 1, 2019 by the country’s most trusted news provider - Ada Derana, through the unveiling of the new state-of-the-art news studio. Starting today, the new innovative Ada Derana news bulletin will be brought to you from one of South Asia’s largest news studios, which was declared open today at the TV Derana premises in a brief ceremony graced by Sri Lankan cricket legend Mahela Jayawardena. It boasts the largest screen among the news studios in South Asia and also the latest computer animation system and technologies. Ada Derana’s new theme music was created by ‘Stephen Arnold Music’, a leading producer of custom music, news music and production music, who are also responsible for creating theme music for international news agencies such as CNN, ABC and NBC. Ada Derana news, which has hoisted the country’s news industry to the international level since 2005, is dedicated to bringing you closer to political, economic, social as well as local and international news in a reliable and fast manner. In a newly built studio, equipped with the latest technology used in the world, the re-energized Ada Derana news bulletin was launched at 6.55 p.m on 1 January 2019. [8]

References
  1. Manthan Awards Archived July 24, 2011, at the Wayback Machine
  2. Manthan Story
  3. "e-Swabhimani". Archived from the original on 2012-03-03. Retrieved 2011-02-02.
  4. Best-Web Archived February 22, 2011, at the Wayback Machine
  5. "Ada Derana launches Sri Lanka's first 24x7 News Channel". adaderana.lk. 20 July 2014. Archived from the original on 16 November 2015. Retrieved 12 November 2015.
  6. http://www.ft.lk/article/344672/Ada-Derana-24x7-goes-live-and-exclusive-on-Dialog-TV
  7. "Archived copy". Archived from the original on 2016-01-30. Retrieved 2016-01-30.CS1 maint: archived copy as title (link)
  8. http://www.adaderana.lk/news/52409/ada-derana-revolutionises-sri-lankas-news-space
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