Advanced Sports International

Advanced Sports International is an American bicycle company whose flagship brand is Fuji Bikes. It also owns smaller brands including triathlon-focused Kestrel USA, component maker Oval Concepts, Breezer bikes, and BMX maker SE Bikes. It is headquartered in Philadelphia and led by Patrick Cunnane.[1][2]

It has generally followed a strategy of buying struggling brands and returning them to profitability.[3] It bought Fuji Bikes in 1998 after Fuji's sales had declined due to missing the mountain biking boom.[4] It soon repositioned the brand from a mass-market brand sold mainly in sporting goods stores to a higher-end brand sold by more independent bicycle dealers.

It bought Breezer Bikes in 2008,[5][6] Oval Concepts in 2009,[7][8] and Phat Cycles in 2015.[9] In August 2016, it purchased the bicycle retailer Performance Bicycle.[10][11][12]

In 2007, the company's total revenue was $50 million, with about 5% market share among bikes sold by independent dealers.[1] By 2015, that had grown to $105 million.[2]

It is associated with the Taiwanese bicycle manufacturer Ideal Bike Corp.[13]

Advanced Sports International filed for Chapter 11 bankruptcy on November 16, 2018.[14] All Performance Bike stores are closing.[15]

On February 1, 2019, the Tiger Group won ASI at auction.[16]

References
  1. Van Allen, Peter (March 3, 2008). "Pedaling high-end Fuji bikes". Philadelphia Business Journal. Retrieved August 25, 2016.
  2. Takiff, Jonathan (June 1, 2015). "Wheeler Dealers". The Philadelphia Inquirer. Retrieved August 25, 2016.
  3. "Xtri Interview: Steve Harad of Kestrel Bikes". Xtri. Archived from the original on September 20, 2016. Retrieved August 25, 2016.
  4. "Fuji Transonic 1.3 review". Cycling Tips. June 2016. Retrieved August 25, 2016.
  5. Boulanger, Gary (November 17, 2009). "Quick spin: Mountain bike pioneer Joe Breeze". BikeRadar. Retrieved August 25, 2016.
  6. "Interview: Pat Cunnane and Joe Breeze". BikeBiz. November 20, 2008. Archived from the original on September 20, 2016. Retrieved August 25, 2016.
  7. James Huang (January 9, 2010). "Advanced Sports, Inc. purchases Oval Concepts". Cycling News. Retrieved August 25, 2016.
  8. Huang, James (January 9, 2010). "Advanced Sports, Inc. purchases Oval Concepts". Cycling News. Retrieved August 25, 2016.
  9. "ASI buys Phat Cycles and Sterling bike brands". Bicycle Retailer. Retrieved August 25, 2016.
  10. Lindsey, Joe (August 17, 2016). "Fuji Bikes' Parent Company Now Owns Performance". Bicycling. Retrieved August 25, 2016.
  11. "ASI launching Fuji online sales through brick-and-mortar dealers". Bicycle Retailer. Retrieved August 25, 2016.
  12. Ranii, David (August 17, 2016). "Chapel Hill's Performance Bicycle has a new owner". The News & Observer. Retrieved August 25, 2016.
  13. "Shakeout at North American Bicycle Retail Market". Bike Europe. August 18, 2016. Retrieved August 25, 2016.
  14. "Performance Bicycle owner ASE files for bankruptcy". VeloNews. November 16, 2018. Retrieved December 15, 2018.
  15. "Important Update". Performance Bike. Archived from the original on December 15, 2018. Retrieved December 15, 2018.
  16. "Tiger Group wins bid to buy ASE assets". Bicycle Retailer and Industry News. Retrieved February 4, 2019.
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