Advertising ID

An advertising ID is a user resettable ID assigned by the device or operating environment to help advertising services.[1] It can be sent to advertisers and other third parties which could be used to track the user's movement and usage of applications.[2] There is a potential for such technology to replace magic cookies.[3]

Apple calls their "identifier for advertisers" (IDFA). Google calls their "Google Advertising ID" (AAID).

References
  1. Iab.mobile. (2016). 2016 Mobile App Marketing Glossary - Interactive Advertising Bureau. Retrieved October 18, 2017, from http://appmarketingglossary.www2.iab.com/#chapter-11.
  2. Tamblyn, Thomas (October 19, 2017). "You Can Effectively Track Anyone, Anywhere Just By The Adverts They Receive". Huffington Post.
  3. http://www.businessinsider.com/googles-new-advertising-id-is-now-live-and-tracking-new-android-phonesthis-is-what-it-looks-like-2014-1
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