Advertising ID

An advertising ID is a user resettable ID assigned by the device or operating environment to help advertising services.[1] It can be sent to advertisers and other third parties which could be used to track the user's movement and usage of applications.[2] There is a potential for such technology to replace magic cookies.[3]

Apple calls their "identifier for advertisers" (IDFA). Google calls their "Google Advertising ID" (AAID).

References

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