Ajay Kohli

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation,[2] marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5]

Ajay Kumar Kohli
NationalityUnited States
Known forMarket orientation
TitleGary T. and Elizabeth R. Jones Chair
Academic background
EducationUniversity of Pittsburgh
Indian Institute of Management Calcutta
Indian Institute of Technology Kharagpur
ThesisDeterminants of Influence in Organizational Buying: A Contigency Perspective (1986)
Doctoral advisorGerald Zaltman
Academic work
DisciplineMarketing
InstitutionsGeorgia Institute of Technology
Emory University
University of Texas at Austin

Selected publications
  • Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
  • Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
  • Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
  • Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
  • Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.

References
  1. https://www.scheller.gatech.edu/directory/faculty/kohli/index.html
  2. https://www.scheller.gatech.edu/news-events/latest-news/2016/articles/market-orientation-research-leads-to-honorary-doctorate-for-kohli.html
  3. "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.CS1 maint: archived copy as title (link)
  4. https://www.ama.org/AboutAMA/Pages/AMA-Fellows.aspx
  5. "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.CS1 maint: archived copy as title (link)
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