Alchemy Goods

Alchemy Goods is a company with headquarters in Boulder, CO and manufacturing in Seattle, WA. Alchemy Goods creates bags and accessories from recycled materials like salvaged bicycle inner tubes, upcycled denim, and repurposed Advertising Banners. The Ag motto, 'turning useless into useful' refers to Ag's transformation of discarded materials into new products through a process called upcycling. Hundreds of REI, Trek and independent bike shops send used bike tubes to Alchemy Goods every week. Since the recycling program was started in 2006, over 1,000,000 pounds of bike tubes and other salvaged materials have been diverted from landfill.[1]

Alchemy Goods
IndustryFashion
Headquarters,
United States
ProductsBags and accessories
Number of employees
10
Websitealchemygoods.com

The first Alchemy Goods bike-tube messenger bag was created by founder Eli Reich in 2004 after someone stole his messenger bag and he replaced it with one he crafted from used bicycle inner tubes.[2] Since that original messenger bag, Alchemy Goods has developed a wide array of upcycled bags and accessories for the urban lifestyle. Every Ag product comes with a lifetime guarantee and is manufactured in Seattle, Washington. [3][4][5]'

References

  1. Bloomekatz, Ari (June 28, 2013). "Trek and REI Join Forces with Alchemy Goods to Grow Nationwide Bike Tube Recycling Network". Business Wire.
  2. Costley-White, James (December 15, 2010). "Alchemy Goods (Ag) cycling bags – First look". bikeradar.com.
  3. Bloomekatz, Ari (January 3, 2006). "Useless turns useful with Alchemy". The Seattle Times.
  4. Perman, Stacy (August 16, 2006). "From Garbage to Gold". Bloomberg Businessweek.
  5. Brones, Anna (June 30, 2009). "Golden Garbage: Alchemy Goods Leads the Way for Transforming Useless into Useful". Wend Magazine. Archived from the original on May 20, 2012.


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