Algoa FM

Algoa FM
City	Port Elizabeth
Broadcast area	Eastern Cape
Frequency	94.0—97.0 MHz
Programming
Format	Adult Contemporary[1]
Ownership
Owner	African Media Entertainment group (AME) ; (Umuya Communications (Pty) Ltd t/a Algoa FM)
History
First air date	January 1, 1986
Links
Website	algoafm.co.za

Algoa FM has been broadcasting in the Eastern Cape since 1 January 1986. The licence is granted by the South African licensing authority known as the Independent Communications Authority of South Africa, or ICASA.

Footprint

Algoa FM's broadcast footprint is from the Wild Coast to the Garden Route and Karoo hinterland.

Corporate

Algoa FM together with OFM in the Free State and United Stations, a radio sales house, form part of the African Media Entertainment group (AME). Algoa FM’s target audience through its lifestyle-focused shows, is adults aged 25+, who enjoy popular contemporary music and have the resources to regularly treat themselves to quality life experiences. In its transition from the leading regional radio station to the leading regional media house Algoa FM now incorporates the power of its website, social media management and on-site activations in its media mix. In addition to a new iconic building and fresh on-air sound, the station has a responsive and mobile friendly website: www.algoafm.co.za. Added into the mix of music and interaction with listeners is global, national and local news, as well as gossip, sport, local traffic and weather reports. Algoa FM was one of the first radio stations in South Africa to cater specifically to the needs of small business. The media house has its own in-house copywriting, graphic design, production and recording facilities, in order to provide a full package in-house. Algoa FM has partnered with the Nelson Mandela Bay Business Chamber to provide hands-on support for small and emerging businesses in the metro. It is headed up by Alfie Jay, who was appointed managing director in 2019 after being part of Algoa FM since 1990. Jay, who has just celebrated a 30 year milestone with Algoa FM, was one of the team responsible for commercialising the station after it was bought out of the SABC 24 years ago. Having headed the product since 2002, he was instrumental in Algoa FM being recognised as the Commercial Station of the Year at the 2018 Liberty Radio Awards.

Footprint

Algoa FM reaches throughout the Eastern Cape and Garden Route, from Mossel Bay to Barkly East and as far north as Colesberg.

Broadcast languages

Predominantly English[1]

Broadcast time

24/7[1]

Target audience

Age Group 25 - 49, upper income earners[1]

Total Audience: Average 514 000 past seven days listeners

References

The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.

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[The_Frequency_Advantage_2012-1] The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.