AllTrails

AllTrails was founded in 2010 by Russell Cook.[3] It was accepted into AngelPad's inaugural class. This incubation period preceded its official launch in December 2010.

Within one year of its launch it announced a round of seed funding totaling $400k. In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition.[3]

In 2011, AllTrails gained $400k in seed funding from two venture capital funds.[2]

A major partnership between National Geographic and AllTrails was announced in early 2012. This partnership gave the app a boost to its user base and augmented its mapping data. This partnership resulted in National Geographic's Topo.com being merged and redirected to AllTrails.[4]

In Q4 of 2012, AllTrails crossed the 1 million install milestone.[4]

From early to mid 2013, AllTrails raised additional seed funding. This funding period was supported by both private investors and venture capital firms.[5]

Jade Van Doren joined the company as CEO in September 2015.[6]

In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor,[7] who had formerly acquired the company in 2011.[8]

AllTrails was listed in the 100 Best Android Apps of 2017 by PhanDroid.[9]

AllTrails received a sizable $75M in funding from Spectrum Equity in 2018,[10] which enabled the company to focus on business expansion and attract additional talent. At that time, Ben Spero and Matt Neidlinger of Spectrum joined AllTrails’ board of directors.[3]

In April 2019, AllTrails acquired: iFootpath, a top ranked travel app from the United Kingdom.[11][12]

In May 2019, AllTrails announced that the app was available in French, German and Spanish. Formerly, the app had only been available in English.[13]

In July 2019, AllTrails acquired 2 companies: GPSies and Trails.com. As of July 2020, the GPSies is still available for download through the Google Play Store but trails.com is inactive.[14][15][16]

Ron Schneidermann took over as CEO in October 2019. Ron had formerly served as the COO/CMO of the company.[17][18][19]

AllTrails partnered with Rolling Strong in December 2019 to help truck drivers stay fit and healthy on the road.[20]

In the summer of 2020, Apple partnered with AllTrails to add hiking information to their Apple Maps feature. This was largely in response to the growing popularity of outdoor activities during the global COVID-19 pandemic.[21]

AllTrails operates on a freemium service. Users can access the app's advanced features via a subscription service called AllTrails Pro.[23]

As of January 2012, AllTrails had reached 200,000 users.[24] In that year, AllTrails partnered with NatGeo. By the end of the year it had crossed the 1 million install mark.[4]

As of August 2020 AllTrails claims a global user base of over 20 million in more than 100 countries.[25][26]