Alternative Golf Association

The Alternative Golf Association, also known as Flogton ("not golf" backwards), was formed in 2011 by a group of Silicon Valley executives. It tried to encourage golf participation by relaxing or ignoring traditional rules to reduce player frustration.[1][2][3] According to the National Golf Foundation, there was a decline in the number of golfers and rounds played in 2011 compared to 2005. Flogton aspired to stimulate golf as snowboarding helped skiing. Patrick J. Gallagher (CEO), Scott McNealy (Commissioner) and Bob Lurie were involved with Flogton.

Flogton encouraged nonconforming equipment such as lubricant applied to club faces, wedges textured like cheese graters and Polara Golf Ultimate Straight balls.[1]

References

Glier, Ray (8 May 2011). "Turning Golf Tradition on Its Head". The New York Times.
Newport, John Paul (21 May 2011). "Finding a Game for the Rest of Us". The Wall Street Journal.
Newport, John Paul (21 February 2011). "The New Testament of Golf". The Wall Street Journal.

Dwyre, Bill (30 May 2011). "Golf is in a mad scramble". Los Angeles Times.
Daly, Dan (2 June 2011). "Flogton rights the wrongs of real golf". The Washington Times.
"Turning golf tradition backwards". Boone County Journal. 29 June 2011. Archived from the original on 2013-01-18. Retrieved 2011-07-07.

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[nytimes1-1] Glier, Ray (8 May 2011). "Turning Golf Tradition on Its Head". The New York Times.

[2] Newport, John Paul (21 May 2011). "Finding a Game for the Rest of Us". The Wall Street Journal.

[3] Newport, John Paul (21 February 2011). "The New Testament of Golf". The Wall Street Journal.