Ambitiouz Entertainment

The label was birthed in the first half of 2015, boasting 3 unknown acts, namely Emtee, Fifi Cooper and B3nchMarQ. In just a few months, these acts were considered some of the biggest names in the South African music industry, thus cementing Ambitiouz Entertainment as one of the most sought after record labels in South Africa.

The record label went under much scrutiny after artists Fifi Cooper, B3nchMarQ, A-Reece, and Flame left the label in a very public and ugly fight.[3][4] The artists claimed that they decided to part ways with the record label due to financial disagreements.

In late 2017, the record label filed a lawsuit against former artist Cooper, banning her from performing any and all songs that she had released while under the label. This caused an uproar from fans and supporters of the artist. The political party EFF stepped in to assist Cooper in the legal battle, which she eventually won.[5]

Mid-2018, their biggest act at the time, Amanda Black announced that she would be parting ways with the controversial record label and signed a joint-venture with Sony Music Entertainment. She then proceeded to sue the record label for over 1 million Rand that was owed to her for unpaid performances, which she won. Following Amanda Black's exit were Emtee, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts, Saudi & NEO. In May 2020, Sjava departed the label.[6]