American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a book written by Bryce G. Hoffman about the turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. The book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy in 2006, and then chronicles Mulally's transformation of the company's culture, products, and perception in the marketplace.[1] Ford was the only American automakers to avoid both bankruptcy and a government bailout during the automotive industry crisis of 2008–2010.[2] American Icon examines how Ford was able to fix its internal issues without government intervention.[3]

American Icon: Alan Mulally and the Fight to Save Ford Motor Company
AuthorBryce G. Hoffman
Country United States
LanguageEnglish
GenreBusiness
PublisherCrown Business
Publication date
March 13, 2012
Media typePrint, Audio, E-book
Pages432 pp (hardcover)
ISBN978-0-307-88605-7

The book was also a "Wall Street Journal" bestseller and one of the "best business books of 2012" according to the newspaper.[4] The New York Times called American Icon "a compelling narrative that reads more like a thriller than a business book."[5]

References
  1. NPR Staff (12 March 2012). "How Ford's CEO Helped Restore The 'American Icon'". NPR. Retrieved 6 April 2013.
  2. Swanson, Ian (27 January 2010). "Rejecting bailout wins political capital for Ford". The Hill. Retrieved 6 April 2013.
  3. Reed, John (28 March 2012). "The outsider who pulled Ford back from the brink". Financial Times. Retrieved 6 April 2013.
  4. Levinson, Marc (14 December 2012). "Boardroom Reading of 2012". Wall Street Journal. Retrieved 6 April 2013.
  5. Koehn, Nancy (31 March 2012). "The Driver in Ford's Amazing Race". New York Times. Retrieved 6 April 2013.
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