Amrutanjan Healthcare

Amrutanjan Healthcare Limited is an Indian pharmaceutical company established by Kasinadhuni Nageswara Rao in Bombay (now Mumbai) in 1893.

Amrutanjan Healthcare Limited
TypePublic
IndustryAyurvedic health-care products, beauty products, Informational Technology, Business process outsourcing
Founded1893 (1893)
Headquarters42–45 Luz Church Road, Mylapore, Chennai – 600004, India
Revenue US$
US$
Websiteamrutanjan.com

History

Amrutanjan was established as a patent medicine business in Bombay (now Mumbai)[1][2] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[3][4][5] The headquarters were shifted to Madras (now Chennai) in 1914.[1][2][5]

Amrutanjan balm
Main article: Amrutanjan (balm)
Amrutanjan pain balm.

Even today, the words "Bombay" are inscribed along with Amrutanjan on the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[1][6] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[4]

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[7]

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[8] As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.

Products

Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[9] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[10]

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[11]

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out Rs.260 Million for the acquisition.[12]

Pain Management
  • Head Ache care
  1. Amrutanjan Pain Balm
  2. Amrutanjan Strong Pain Balm
  3. Amrutanjan New Maha Strong Pain Balm
  4. Amrutanjan Roll-On
  • Body Pain care
  1. Amrutanjan Back Pain Roll-On
  2. Amrutanjan Back Pain+Lotion
  3. Amrutanjan Joint Muscle Spray

Congestion Management care
  1. Relief Cold Rub
  2. Relief Nasal Inhaler
  3. Relief Cough Syrup
  4. Relief Swastika Mint

Women Hygiene care
  1. Comfy Sung Fit
  2. Comfy Sung Fit XL
  3. Comfy Sung Fit Ultra XL

Other products
  1. Decorn Corn Caps
  2. Amrutanjan NOGerms Hand Sanitizer

Beverages
  1. Fruitnik
  2. Fruitnik Electro+

References
  1. "Profile of Amrutanjan Healthcare Limited". Amrutanjan Healthcare Limited. Archived from the original on 16 June 2008.
  2. Jain, Kajri (2007). Gods in the Bazaar: The Economies of Indian Calendar Art. Duke University Press. p. 124. ISBN 0822339269, ISBN 978-0-8223-3926-7.
  3. Madras Rediscovered, Pg 206
  4. Clayton, Mary; Bennett Zon (2007). Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East. Ashgate Publishing Ltd. p. 206. ISBN 0754656047, ISBN 978-0-7546-5604-3.
  5. Playne, Somerset; Arnold Wright (1914). Southern India: Its History, People, Commerce, and Industrial Resources. pp. 642.
  6. Agarwala, Prakash Narain (1985). The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day. Vikas. p. 566. ISBN 0706926099, ISBN 978-0-7069-2609-5.
  7. "Amrutanjan becomes Amrutanjan Health". The Hindu: Business. 13 November 2007. Archived from the original on 26 October 2008. Retrieved 21 October 2008.
  8. "Amrutanjan set to enter US market". The Tribune. 5 July 2002. Retrieved 21 October 2008.
  9. "Amrutanjan launches Diakyur". Express Pharma Online. 13 June 2002. Retrieved 21 October 2008.
  10. Venkat, Archana (28 September 2004). "Amrutanjan's Affair with mouth fresheners". The Hindu Business Line. Retrieved 21 October 2008.
  11. Varadharajan, S.; Narasimhan, P. (2 July 2001). "Amrutanjan Infotech's call centre to go online shortly". The Hindu. Retrieved 24 September 2018.
  12. Editor (3 March 2011). "Amrutanjan buys Siva's Fruitnik fruit juice for Rs 26 cr". indiabusinessview.CS1 maint: extra text: authors list (link)

Bibliography
  • Muthiah, S. (2004). Madras Rediscovered. East West Books (Madras) Pvt Ltd. ISBN 81-88661-24-4.
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