András Arató

Born in 1945 and hailing from Kőszeg, Hungary, András Arató was raised in the era of the Iron Curtain.[2] He has stated that a major part of his childhood was a gargantuan chestnut tree growing in his hometown.[8] He would reminisce about it as if it were a tree of wisdom in his town as many do of landmarks in their own lives. Not much else is currently known about Arató's teenage and pre-university years. In 1969, Arató graduated from the Budapest University of Technology and Economics under the Faculty of Electrical Engineering.[9] After retirement, András Arató worked as a DJ for a local radio station for 5 years.[10] In 2019, he became the advertising face for Coca-Cola in Hungary.[5] In 2020, he starred in the Hungarian edition of Masked Singer (known in Hungary as Álarcos énekes), broadcast on the TV station RTL Klub.[11] Arató currently lives in Budapest with his wife Gabriella and his son.

While Arató was on holiday, he was taking photos of his trip, uploading them to social media.[12] Not only his friends saw his photos, but also a professional photographer, who contacted him saying that he was seeking a model and offered him an invitation to a shooting. Arató accepted the offer and the photographer took some photos, which both he and Arató liked. He was invited for more shootings and over a hundred stock photos were made. He agreed for the photos to be used for this purpose, with the exception of photos of topics about politics, religion, and sex, as he felt those topics are sensitive to many people. Arató then looked himself up on Google Images and saw photos of himself as a doctor, coming from a hospital's home page. A few months after, he looked himself up again and discovered more photos, including one of his face pasted on all four faces of Mount Rushmore. These were the early stages of an internet meme. At first, Arató wasn't happy about people adding funny text to his photos, stating he wasn't really a "funny guy". Arató realised he did similar things while he was in school, like drawing on pictures in his course books of the Hungarian poet John Arany, making him look like a pirate. He stated that closing down a webpage would not really work, as the meme content could soon respawn, so after six years, he accepted his meme status. He hoped that everyone would forget about using his photos, but that didn't happen. Firstly, internet users from the United States started posting photos of Arató, then the practice spread to Europe, and later on, the rest of the world. He still thought that everyone would forget about the photos, but an internet user found out his true identity and emailed him, stating that there were many users who believed that he was not a real living person. At first, Arató ignored this user's request, but after getting more emails with the same request, he then agreed to upload a picture of himself. He uploaded a photo of himself holding a sign saying "Я ЖИВ" ("YA ZHIV", Russian for "I AM ALIVE") on his Russian fanpage. After a few hours, the photo has been seen by over ten thousand users as well as the international media. The photographer who took the stock photos asked him to smile. Many users saw his smile as fake, masking sorrow, hence the name "Hide the Pain Harold". In the photos, he stated he got tired of smiling too much.[1][4][13][14][15]

• On 13 May 1999, he published his report on Lighting Technology.[16]
• Lighting lexicon / [ed. András Arató et al.] ; [intermediate a] Lighting Company. Budapest, 2001. 136 p.
• For operators of interior lighting : : addition to the publication "Lighting Technology" / [... it's all set up. John the Great] ; [... interede. András Arató et al.] ; [ed. EGI Energy Management Limited Company]. Budapest : EGI, 2001. 46 p. or 46 p.
• He co-authored the Street Lighting Manual. Spend. MEE Lighting Society, Foundation for Hungarian Lighting Technology, 2009. 310 p. or partly colored.

• In 2002, András Arató won the János Urbanek Prize.[17] The Hungarian Electrotechnical Association (MEE, short for the Hungarian Magyar Elektrotechnikai Egyesület) awards the János Urbanek Prize yearly, which is given to a member who, within the framework of the Association life, has an outstanding theoretical or practical activity in the field of lighting technology.[18]
• In 2010, he won the Déri Miksa Award from the MEE.[19]

• List of Internet phenomena
• List of Hungarians

• András Arató on Facebook
• Hide the Pain Harold on Facebook
• András Arató's Travel Blog
• Hide the Pain Harold Official Webpage
• Cloud 9+ – Hide the Pain Harold (Official Music Video) on YouTube
• Hide the Pain Harold aka. Arató András: The living meme on YouTube
• VTT winners: Pollich Prize (for Lighting Society)