Andrew Judd

In 2014 Judd caused controversy when he and his council supported the establishment of a special Māori ward in New Plymouth in a move intended to increase Māori representation, lift Iwi participation in council decision-making and fulfill Treaty of Waitangi obligations. Judd also called for all councils in New Zealand to have up to 50% Māori representation.[4] The proposals were widely criticised by politicians and the media, with New Zealand First leader Winston Peters calling arguments for the ward "childish nonsense" [4] and right-wing media personality Mike Hosking labelling Judd "completely out of touch with middle New Zealand".[4] In the months following a publicly-initiated referendum on the creation of a Māori ward, which Judd lost in a landslide, the Mayor spoke to media about "a man in a Nazi uniform" coming to see him, getting removed as a patron of a club, being abused walking down the street in a Santa parade and being spat on whilst out with family at a local supermarket.[5] Judd, a New Zealand European, labels himself a "recovering racist".[6]

However, Judd gained the admiration and recognition of notable political figures, including MP Marama Fox who called for his critics to apologise in a general debate speech before parliament.[7] Support for Judd also flowed on social media, with a Facebook group named "Andrew Judd Fan Club" reaching 10,500 members.[8]