Animahenasyon

The name "Animahenasyon" is the product after combining the Filipino-language words for "animation" and "imagination", namely animasyon and imahenasyon (also spelled as imahinasyon) respectively. In English, the wordplay would result to "animagination". The message of the term Animahenasyon indicated the goal of the Animation Council of the Philippines, Inc. to portray the image of the Philippines as a "nation of animators" internationally.[2]

In general, the aim of the Animahenasyon as a flagship project of the Animation Council of the Philippines, Inc. is for the Philippine animation festival to serve as a venue for Filipino animators in showcasing their ideas, and to be able to meet established animators in the industry and become inspired by them. Another goal is to create a larger window of exposure of and awareness about the Filipino animation industry, including the industry’s contribution to the international entertainment field. Animahenasyon taps on locally produced animation materials and content that can be promoted and marketed both within the Philippines and internationally.[3] In an effort to build an audience, awareness and development of original contents, ACPI organizes its flagship project Animahenasyon with the following additional objectives: to encourage potential animators to explore the opportunities available in the industry; to provide a location for exchanging ideas and possible business opportunities among animators, producers, and supporters of the industry; and to hold forums that will discuss and set the direction for the development of the industry.[2]

The major parts of the Animahenasyon is the granting of the Lifetime Achievement Award and the Outstanding Emerging Artist in Animation Award. The screening of animated works for both amateur and professional divisions included different running time categories, namely the 1 to 5 minutes run, the 6 to 20 minutes run, the 21 to 60 minutes run, and finally the 60 minutes run – also known as full-animated feature. Other categories included the presentation of music videos, title sequences, public information, demonstration reels, and television series. For the exhibitions, the categories are full-length animation, special citation, and the presentation of past Animahenasyon winners.[3]

In 2007, the Lifetime Achievement award was given to Filipino cartoonist, Larry Alcala.[4] 2008, Severino "Nonoy" Marcelo, a Filipno cartoonist, 2009, Jose Zabala Santos also a cartoonist, 2010, the Lifetime Achievement award is for Roxlee, a cartoonist and filmmaker from Naga City,[5] and last year's Geirry Garrcia, a cartoonist and animator for 2011 Lifetime Achievement Awardee.

• List of animation awards

• animahenasyon.com