AppFlood

AppFlood is a programmatic mobile advertising platform created by PapayaMobile.[1] It was launched in 2012, and in 2014 became the first mobile real-time bidding platform to be engineered and made available in China.[2]

AppFlood
Founded2012
HeadquartersBeijing
Websiteappflood.com

History

AppFlood was launched in July 2012 by PapayaMobile, a mobile technology company previously known for its social gaming network.[3] By AppFlood's one-year anniversary, it had attracted 4,500 Android users and was delivering 1.3 billion impressions.[4] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[5] The company had a stated goal being the leading company bridging China and western countries.[6] By August 2014 AppFlood had sent ads to 400 million mobile devices globally.[7] AppFlood is headquartered in Beijing and has offices in San Francisco and London.[8]

References
  1. "27. Si Shen, cofounder and CEO of PapayaMobile". Business Insider. Retrieved 2018-06-13.
  2. Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
  3. Perez, Sarah (2012-07-12). "PapayaMobile Is Out To Disrupt App Cross Promotions With Cost-Free, Commission-Free Network". TechCrunch. Retrieved Oct 30, 2014.
  4. Moubarak, Mo. "PapayaMobile's AppFlood Marks One Year With Significant Growth And iOS Compatibility". Social Games Observer. Retrieved Oct 30, 2014.
  5. Spencer, Alex (2014-04-08). "AppFlood Launches China's First RTB Platform". MobileMarketing. Archived from the original on 2014-10-31. Retrieved Oct 30, 2014.
  6. Aquino, Judith (2014-04-08). "Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges". Ad Exchanger. Retrieved Oct 30, 2014.
  7. Doland, Angela (2014-08-18). "Meet the Chinese Company Putting Ads on Your Smartphone". AdAge. Retrieved Oct 30, 2014.
  8. About Us Archived 2014-11-03 at the Wayback Machine AppFlood Official Website
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