Asis Boats

Roy Nouhra founded ASIS boats in 2005. He had been serving as Co-CEO of his family business Solico UAE.[5] He founded the company using the already existing network of customers and suppliers.[6] The company sold its first boat in 2006 and was established as an independent company.[7]

In 2014, ASIS was given the licence to assemble the Sealegs Amphibious System on their boats, making them the first manufacturer outside New Zealand and Australia to use such technology.[8] The company presented its first amphibious inboard RIB at the Dubai International Boat Show.[9] The next year the company launched its first outboard amphibious boat at the Dubai International Boat Show.[10][11] Three years later they decided to improve the existing amphibious boats and went on to develop their own 4WD amphibious system, the BAS 80-4.[12]

Initially the company manufactured boats for leisure and recreational segments, and later began producing boats for commercial and military purposes as well.[13] As of 2016, ASIS has reduced its leisure division to 10% of the overall total, with greater focus on the professional and military segment.[14]

The company also provides training to their customers in piloting and maintaining the boats.[15][16][17]

The company's RHIB Patrol and Rescue Boat was featured in Yacht Emirates Magazine in 2014, where the innovative design was highlighted.[18]

ASIS was awarded the Business of The Year Award at the Gulf Capital SME Awards in 2015 and Nouhra was named Entrepreneur of The Year.[19][20]