Audi Brasil Distribuidora de Veículos
Audi Brasil Distribuidora de Veículos is a Brazilian company that imports and distributes Audi cars into Brazil. It was established in 2000 as a joint venture named Audi Senna.
 | |
| Formerly | Audi Senna Ltda. |
|---|---|
| Type | Private |
| Predecessor | Senna Import |
| Founded | 2000 |
| Headquarters | , Brazil |
Area served | Brazil |
| Products | Automobiles |
| Services | Car distribution |
| Parent | Audi AG |
| Website | www |
History
In 1993, Audi signed an agreement with Senna Import, a company owned by Formula One driver Ayrton Senna and his family, for importing and selling Audi cars into Brazil. The imports began in 1994.[1][2]
In December 1999, the Senna family and Audi agreed to the creation of a joint venture.[3] It was established in 2000 as Audi Senna. The Senna family (through Senna Import) owned a 49% stake while the rest was owned by Audi.[1][2]
In 2005, Audi acquired the Senna stake in the venture, turning it into a wholly owned subsidiary and giving it its present name.[1][2]
References
- "Audi steps up sales campaign in South America". Automotive News. 17 March 2005. Retrieved 18 January 2019.
- "Audi rompe parceria de mais de dez anos com família de Ayrton Senna" [Audi ends 10-year partnership with Ayrton Senna's family]. Folha de São Paulo (in Portuguese). 18 March 2005. Retrieved 18 January 2019.
- "Audi alemã e Senna Import fazem acordo e criam nova empresa" [German Audi and Senna Import make an agreement and create a new company]. Folha de Londrina (in Portuguese). 19 December 1999. Retrieved 18 January 2019.
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