Autopsy images of Ngatikaura Ngati

TVNZ broadcast the images during a television news programme at 6pm on 6 August 2007. During that segment, Children's Commissioner Cindy Kiro is shown commenting that the public did not need to see these "graphic images to show them how badly damaged this child was."[6][7] After the broadcast, she lodged a complaint with the Broadcasting Standards Authority (BSA), arguing that "[One News] had displayed a disregard for the rights of the young victim and exploitation of him by showing these photos". Calling the broadcast a "further abuse in death" of the child, Kiro said that it was "... questionable whether publication of autopsy photographs of a young child beaten to death could ever be in the public interest." Her complaint alleged violations of several of the BSA's standards, including "good taste and decency", "privacy", "fairness", "children's interests" and "violence". [6]

The complaint was investigated, but was "not upheld" on all counts.[8] With respect to "good taste and decency" the BSA acknowledged that "the autopsy images would have been distressing to some viewers. However, they conveyed the grim reality of child abuse in the context of [a news] item...."[6] They ruled that their privacy and fairness standards did not apply to deceased individuals – they did point out, however, that TVNZ complied with the judge's stipulations against showing the boy's face and genitals, and, "in this respect, the Authority finds that TVNZ exercised care and discretion in order to preserve the child's dignity."[6][8]

Regarding violence, the Authority quoted from their guidelines, which "recognises that news programmes will often contain 'violent, disturbing or alarming material', and that broadcasters 'should not falsify by omission, a world in which much violence and brutality occurs'".[6] That TVNZ provided advance warning to viewers and didn't display the images until two minutes into the story played a role in the BSA's decision-making,[8] especially with respect to children's interests. Although the complaints were not upheld, two of the Authority's members went on record to note that "it is unusual to see autopsy photographs in the 6pm news, particularly involving children", and that "the warning could have made a specific reference to autopsy photographs of a child in order to leave viewers in no doubt as to the content of the report."[6]

The images were also circulated in an email sent by a protest group calling for tougher jail terms for child abusers,[10] with Kiro calling their use "abhorrent".[11][12] Ngati's name (but not images) were used by Family First to advocate tougher sentences for child abuse[13] and to highlight female family violence perpetrators.[14] Family First's Bob McCroskie supported the shock value of the images.[7] The images have also been used on placards (protest signs).[15]

Preceding Commissioner Roger McClay said, that use of the photos would serve to raise awareness of the child abuse "epidemic", which was not well known amongst New Zealanders. He added, "The more the public of New Zealand is aware of the problem, the more chance something will be done."[9] Inspector Richard Middleton, who was involved in the original police case, said, "The case was very disturbing in view of the amount of violence used against a defenceless three-year-old. Anything that raises awareness and prevents it happening again is great."[11]

Some time later the photos appeared on Internet shock sites, which some have characterized as pornographic.[16] In 2011, months after taking office as Children's Commissioner, Russell Wills said he was "appalled" at their use.[17] Even though shock sites did not create the photos, the images nevertheless fueled a squabble between two such sites in 2011, wherein one lodged an unsuccessful DCMA (copyright) complaint with Google against the other.[18]