Babyshop

Babyshop is a children's retail store and the first company under Landmark Group.[1] The company serves 19 countries with over 235 stores,[2] and has over 4.8 million customers.[1] The store focuses on children's products for ages 0 to 16[3][4][5] and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari.[6] Over and above its physical stores, Babyshop also retails around 20,000 products online[7] through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.[8] and caters to users from UAE, Saudi, Bahrain and Kuwait.

Babyshop
IndustryChildren's retail
Founded1973
FounderMukesh Jagtiani
HeadquartersDubai
Area served
UAE, Saudi Arabia, Bahrain, Egypt, India, Indonesia, Iraq, Jordan, Kuwait, Lebanon, Malaysia, Nigeria, Oman, Pakistan, Qatar, Sri Lanka, Tanzania, Thailand, Yemen
ParentLandmark Group, Dubai
Websitewww.babyshopstores.com

History

In 1973, Babyshop was founded by Mukesh Jagtiani[9] in Bahrain.[4][6] In 1990, Babyshop expanded to the UAE with its first store in Sharjah.[10] In 2005, the company increased its focus on child safety and began raising awareness.[11][12] In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel.[13] In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.[3][11]

Babyshop Store

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.[14][15][16]

References
  1. Aarti Nagraj (18 February 2014). "Babyshop To Open 15 New UAE Outlets By 2016". Gulf Business. Retrieved 11 August 2015.
  2. "Babyshop on track for 300 stores in new countries". Khaleej Times. 13 February 2016. Retrieved 22 February 2016.
  3. "Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai". Zawya. 2 November 2014. Retrieved 29 July 2015.
  4. Muzaffar Rizvi (2 October 2011). "Babyshop bucking recession". Khaleej Times. Retrieved 11 August 2015.
  5. "Babyshop announces five year investment pipeline of AED250 Million per year". Albawaba. 26 September 2011. Retrieved 11 August 2015.
  6. "Babyshop unveils store in Jordan". Gulf News. 19 May 2014. Retrieved 11 August 2015.
  7. "Babyshop eyes more promotions to maintain purchases volume". Gulf News. 16 October 2015. Retrieved 13 January 2015.
  8. "Dubai's Landmark Group launches seven new e-commerce sites for its brands - Gulf Business". Gulf Business. 28 November 2016. Retrieved 2 January 2017.
  9. Mandeep Singh (16 August 2010). "Richest Indian in Gulf started out in Bahrain". Gulf Daily News. Retrieved 11 August 2015.
  10. Vasanti Sundaram (5 August 2011). "Babyshop CEO is a true entrepreneur at heart". Gulf News. Retrieved 11 August 2015.
  11. "Babyshop Marks 10 Years of UAE-wide 'Child Safety First' Initiative". Josour Magazine. Retrieved 11 August 2015.
  12. "Babyshop unveils Dh1b investment strategy". Khaleej Times. 26 September 2011.
  13. "Dubai Taxi fits cabs with child seats". Khaleej Times. 12 December 2011. Retrieved 11 August 2015.
  14. "Babyshop launches informative guide". Arab News. 27 April 2015. Retrieved 11 August 2015.
  15. "Babyshop launches informative guide for first time mothers". The Peninsula. 10 December 2014. Archived from the original on 4 March 2016. Retrieved 11 August 2015.
  16. "Babyshop Marks 10 Years of 'Safety First' Initiative". Muscat Daily. 3 April 2014. Retrieved 11 August 2015.
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