BarNone
BarNone (1-800-BarNone) is a lead generation company based in Oakland, California. BarNone was founded in 1995[1] and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment.[2] They were later sold to Centrro, Inc. in August 2009.[3][4]
| Industry | Lead Generation |
|---|---|
| Founded | 1995 |
| Headquarters | Oakland, California, U.S. |
| Parent | Centrro, Inc. |
| Website | www.barnone.com |
BarNone connects consumers seeking an auto loan with auto dealerships. Consumers are targeted through direct mail, television ads, and internet marketing.[5] BarNone targets consumers who typically have bad credit that need help with an auto loan.
In 2002, BarNone Inc. acquired rights to "adopt" the former Pets.com sock puppet[6] in their advertisements,[7] replacing Fran Tarkenton. BarNone's slogan is "Everyone Deserves A Second Chance".[8]
Notes
- "Archived copy". Archived from the original on 2009-02-07. Retrieved 2009-04-07.CS1 maint: archived copy as title (link) BarNone.com Company History
- http://www.hotstocked.com/companies/f/first-advantage-cp-cl-a-FADV-description-53049.html First Advantage Cp Cl A (FADV) - Description of business
- Staff. "Centrro Acquires BarNone Inc". www.fi-magazine.com. Retrieved 2020-09-03.
- "Centrro Acquires BarNone From First Advantage - Update". RTTNews. Retrieved 2020-09-03.
- BarNone Dealer site
- https://web.archive.org/web/20020602084525/http://www.barnone.com/sockpuppetrelease.htm Sock Puppet On Board with BarNone
- "Archived copy". Archived from the original on 2009-08-19. Retrieved 2009-03-11.CS1 maint: archived copy as title (link) BarNone Sock Puppet Commercials
- "BarNone.com - See the BarNone SockPuppet in Our Television Ads". 2009-08-19. Archived from the original on 2009-08-19. Retrieved 2018-06-03.
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