Baume (watch)

Baume
TypeSubsidiary of Richemont Group
IndustryLuxury watch
FateMerged with Baume & Mercier
Founded2018 (2018)
HeadquartersMeyrin,
Switzerland
ParentCompagnie Financière Richemont SA
Websitewww.baumewatches.com

Baume is a Richemont luxury watch brand.[1]

Background

Baume launched on May 15, 2018[2] by the Switzerland-based luxury goods holding company, Richemont.[3] The name comes from the mother brand Baume & Mercier. However, Baume is a new brand that operates independently.[4] Baume watches are sold exclusively online and the brand only uses natural or recycled materials in the manufacturing process.[5] Its headquarters are located in Meyrin, in the canton of Geneva, Switzerland. Baume watches are designed in Geneva and assembled in Amsterdam.[6] The brand uses quartz and $15 automatic movements, made by the Swiss group Ronda and Myota,[7] a Japanese company. As of June 2020, the Baume brand merged with the established Richemont subsidiary Baume & Mercier and will offer full customer services to anyone who bought a Baume watch. Also, production moved to Baume & Mercier's workshop in Les Brenets.

Products

Custom Timepieces Edition

This is a fully customisable watch, designed through an online configurator with over 2000 permutations.[8]

Iconic Series

This watch is the brand's flagship. The product is updated seasonally, this automatic movement is crafted in a recycled,[9] recyclable aluminum case with a 100% recycled PET bracelet.[8]

Limited Edition

BAUME launched its first Upcycled Limited Edition watch [10] made out of Erik Ellington's [11] old skate boards [12][13]

BAUME launched in February 2019 its second Upcycled Limited Edition,[14] made out of unused ski materials.

Aesthetic Features

The crowns of Baume watches sit at a 12 o’clock position – a feature that references the first pocket watches produced by Baume & Mercier. The watches are genderless and they have interchangeable straps to allow the wearer to change easily the look of the watch.[15]

References
  1. Naas, Roberta. "Richemont Group Introduces New, Affordable Watch Brand, Baume: An Offshoot Of Baume & Mercier". Forbes. Retrieved August 15, 2018.
  2. "Richemont hopes to lure millennials with new Baume watches". Retrieved August 15, 2018.
  3. "Richemont bypasses channel with launch of online-only watch brand for millennials". www.watchpro.com. Retrieved August 15, 2018.
  4. Watchonista (May 15, 2018). "Industry News: Baume & Mercier Introduces Start-Up Sister Brand BAUME". Watchonista. Retrieved August 15, 2018.
  5. "Richemont launches debut watch brand, and it's sustainable: Baume". Lux Magazine. May 22, 2018. Archived from the original on August 16, 2018. Retrieved August 15, 2018.
  6. Tsao, Tommy. "This Sustainable Watch Brand Has Troye Sivan "Bloom"-ing With Excitement". Teen Vogue. Retrieved August 15, 2018.
  7. "Introducing: Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group". HODINKEE. Retrieved August 15, 2018.
  8. "Baume Watches Are All About Customization & Sustainability". Highsnobiety. September 12, 2018. Retrieved September 12, 2018.
  9. "The Richemont Group Introduces Baume, a New Entry-Level Brand Focused on Sustainability". WatchTime - USA's No.1 Watch Magazine. May 15, 2018. Retrieved September 12, 2018.
  10. https://bfmbusiness.bfmtv.com/mediaplayer/video/green-reflex-le-luxe-est-il-green-friendly-2310-1111352.html
  11. Erik Ellington
  12. https://hush-mag.com/2018/10/23/baume-made-a-watch-from-recycled-skateboard-decks/
  13. http://thesource.com/2018/10/24/baume-hrs-recycled-skate-deck-watch/
  14. https://fashionunited.fr/actualite/mode/baume-lance-une-montre-eco-responsable-en-edition-limitee/2019021920015
  15. Ahmed, Osman. "Richemont introduces its new affordable watch brand, Baume". Retrieved September 12, 2018.
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