Beardstown Ladies

The Beardstown Ladies is a group of 16 women in their 70s who formed an investment club, formally known as the Beardstown Business and Professional Women's Investment Club, in Beardstown, Illinois in 1983 in a church basement. The club got media attention after it authored a book, published in 1995, titled The Beardstown Ladies' Common-Sense Investment Guide: How We Beat the Stock Market - And How You Can Too, which claimed that the club produced annual returns of 23.4% since inception. The club authored additional books including The Beardstown Ladies' Stitch-In-Time Guide to GrowingYour Nest Egg: Step-by-Step Planning for a Comfortable Financial Future in January 1996 and The Beardstown Ladies' Pocketbook Guide to Picking Stocks in April 1998.[1] The ladies gained speaking tours and became minor celebrities.[2]

In March 1998, Shane Tritsch published an article in Chicago titled Bull Marketing: Debunking the myth of the Beardstown Ladies and their spectacular stock market gains. The article noted that the club included a disclaimer in its books that the published returns included fees that were charged to members.[3][4]

After an audit by PricewaterhouseCoopers, the club noted that it had made a computer formula error in calculating its returns and its actual annual returns were 9.1%, which were below those of the S&P 500 Index during the same time period.[5] The club issued an apology and a disclaimer on all of its books, but by that time, it had sold over 1.1 million books.[6]

This revelation led to a class action lawsuit against publisher Hyperion, a division of The Walt Disney Company, which settled the case by offering to swap the Beardstown Ladies books for other Hyperion books.[1]

The experience provided a lesson to many on the importance of vetting investment claims.[7]

In 2010, a member of the club stated that only 4 or 5 of the original members remained in the club; the rest had died.[8]

In 2016 the club was still active, with over $400,000 invested and 75% of the members being descendents of the original club members.[9]

References
  1. Gongloff, Mark (May 1, 2006). "Where Are They Now: The Beardstown Ladies". The Wall Street Journal.
  2. GULLAPALLI, DIYA (January 31, 2007). "Peeved members of investing club turn on leaders". The Wall Street Journal.
  3. "March 1998 Table of Contents". Chicago. July 26, 2007.
  4. "THE LESSON FROM BEARDSTOWN". Chicago Tribune. March 28, 1998.
  5. Kadlec, Daniel (March 30, 1998). "Jail the Beardstown Ladies!". Time.
  6. Quinn, Jane Bryant (March 30, 1998). "Beardstown ladies took us for mediocre ride but sold 732,000 books". The Baltimore Sun.
  7. Singletary, Michelle (May 2, 2014). "Color of Money: 'Good Advice From Bad People' and the financial tips 'they' give". The Washington Post.
  8. RASBACH, NOREEN (March 1, 2010). "20 years on, investing ladies haven't changed their style". The Globe and Mail.
  9. https://www.cnbc.com/2016/12/08/beardstown-ladies-talk-trump-and-the-markets.html
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