Beat the Traffic

Beat the Traffic was a provider of vehicle traffic reporting solutions for broadcast media and consumers. With a focus on daily commuters, Beat the Traffic was founded in 2001 by former CEO Andre Gueziec. On September 10, 2012, Pelmorex announced it had acquired Beat the Traffic.[1]

Using information compiled from public and private sources, crowd-sourced content coupled with its own reporting teams, Beat the Traffic provided real-time traffic information and maps for most major cities in the US and Canada. As of January 2017, Beat the Traffic is no longer an active website or application.

Consumer products

Beat the Traffic mainly disseminated its traffic information to users through its website and mobile app. Available features included:

  • Color-coded traffic map showing areas of congestion
  • Personalized routes, enabling a one-click access to most driven routes’ traffic conditions
  • Live traffic cameras
  • Incidents reports

Beat the Traffic Mobile App

Beat the Traffic’s mobile app is no longer available. Previously it was available for both iPhone and Android.

With more than 2.8 million downloads and over 600,000 users, Beat the Traffic app had been named “Top 5 Traffic Apps to change your commute” and “Top 5 apps for your car” by Lifehacker and CraveOnline.

Beat the Traffic Website

Beat the Traffic's website is no longer available.

Data sources

Beat the Traffic sourced its traffic information from data providers as well as from the public in order to deliver traffic conditions.

Much of the information came from public and private agencies according to geographical areas.

Traditional methods:

Much of the information comes from public and private agencies according to geographical areas.

Awards

U.S. patents

The company has received 10 U.S. patents

  • Jan. 24, 2006: Patent No. 6,989,765 “Personalized Traffic Information System”
  • January 9, 2007: Patent No. 7,161,497 “System for Aggregating Traveler Information”
  • May 22, 2007: Patent No. 7,221,287 “Three-Dimensional Traffic Report”
  • May 20, 2008: Patent No, 7,375,649 “Traffic Routing Based on Segment Travel Time”
  • March 24, 2009: Patent No, 7,508,321 “System and method for predicting travel time for a travel route”
  • July 7, 2009: Patent No, 7, 557,730 “GPS-Generated Traffic Information”
  • October 27, 2009: Patent No, 7,610,145 “System and method for determining recommended departure time ”
  • April 20, 2010: Patent No, 7,702,452 "System and method for determining a prediction of average speed for a segment of roadway"
  • February 1, 2011: Patent No, 7,880,642 "GPS-generated traffic information"
  • January 24, 2012: Patent No, 8,103,443 "System and method for delivering departure notifications"

Notes and references
  1. Pelmorex Inc. (September 10, 2012). "Pelmorex Media Inc. Acquires Beat The Traffic and Launches Travelers Network". The Weather Network. Retrieved 2017-08-04.
  2. NAB 2005 Best of Show Award Winners Archived May 11, 2008, at the Wayback Machine
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