Best & Less

Best & Less is an Australian retailer of clothing and household linens.

Best & Less
TypePrivate
IndustryRetail
Founded1965 (1965)
Headquarters
Leichhardt, New South Wales
,
Australia
Number of locations
194
Number of employees
3,530 (2016)[1]
ParentValue Retail Group
Websitewww.bestandless.com.au
A Best&Less store in Wagga Wagga

History

Best & Less was founded by Berel Ginges[2] in January 1965, by occupying part of the ground floor of the department store "Snows" which was in the process of closing down. Prior to trading as Best & Less, the store was known as "Shenows". Best & Less officially opened their first store in Parramatta on 27 May 1965.

Best & Less was known for its frugal in-store appearance, with minimal fixtures, and its advertising tagline was "You don't pay for any fancy overheads". The ads often featured Joy Muir, then president of the Australian Housewive's Association, delivering the line to cameras.

In April 1998, Best & Less was acquired by Pepkor.[3] The acquisition by Pepkor has enabled Best & Less to expand to 180 stores. Best & Less now has over 186 stores located throughout Australia.

References
  1. "pepkorsea.com". Archived from the original on 10 October 2018. Retrieved 15 October 2019.
  2. "Archived copy" (PDF). Archived from the original (PDF) on 2 January 2010. Retrieved 2010-04-22.CS1 maint: archived copy as title (link)
  3. Pepkor-Best&Less, retrieved 21 July 2010

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