Big Red Group

Big Red Group is an Australian holding company founded by entrepreneur and Shark Tank investor Naomi Simson. It is the parent of the companies RedBalloon, Marketics, Redii, and Adrenaline.

Big Red Group
Founded2017
FoundersNaomi Simson, David Anderson
Headquarters
Australia
Key people
David Anderson, CEO[1]
SubsidiariesRedBalloon, Marketics, Redii, and Adrenaline
Websitewww.thebigredgroup.com.au

History

Big Red Group was formed in 2017 by Naomi Simson and David Anderson.[2] It became the parent company of RedBalloon, an online experience gift retailer Simson founded in 2001. Big Red Group was established after David Anderson purchased a 50% stake in RedBalloon.[3]

Companies

Big Red Group is the holding company for four main companies. One is RedBalloon, an online experience gift retailer based in Australia, considered the pioneer of experiential gifting in Australia and New Zealand.[4] It also owns Marketics, the Australia and New Zealand distributor of the artificial intelligence marketing technology Albert, created in the United States in 2010.[3][5] Redii is another company owned by Big Red Group. It was spun off of RedBalloon in 2014 and helps growth for small and medium-sized enterprises.[6] In 2018, it acquired experiences website Adrenaline.[7]

References
  1. Wallbank, Paul (28 July 2017). "Redballoon parent, Big Red Group, to promote AI marketing platform Albert". Mumbrella. Retrieved 17 August 2017.
  2. "Movers and Shakers: Clems, Foxtel, Nine, News Corp". AdNews. 28 July 2017. Retrieved 17 August 2017.
  3. Yoo, Tony (28 July 2017). "Naomi Simson says people shouldn't fear AI, they should buy it - from her". Business Insider Australia. Retrieved 17 August 2017.
  4. Relentless focus on people leads to Hewitt Best Employer accreditation for experiential gift retailer. Hewitt. Retrieved 4 September 2013.
  5. Koehn, Emma (4 August 2017). "Should you let a robot decide how you tell your brand story? Three digital marketing trends explained". Smart Company. Retrieved 17 August 2017.
  6. Cameron, Nadia (10 July 2017). "RedBalloon CEO, CMO depart as part of organisational restructure". CMO. Retrieved 17 August 2017.
  7. Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". Ad News. Retrieved 26 March 2019.
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