Bill Cunningham (American photographer)

Bill Cunningham

Cunningham at New York Fashion Week 2011
Born William John Cunningham Jr.
(1929-03-13)March 13, 1929
Boston, Massachusetts, U.S.
Died June 25, 2016(2016-06-25) (aged 87)
New York City, U.S.
Nationality American
Alma mater Harvard University
(dropped out)
Occupation Photographer
Employer The New York Times
Known for Fashion photography
Street photography

William John "Bill" Cunningham Jr. (March 13, 1929  June 25, 2016) was an American fashion photographer for The New York Times, known for his candid and street photography. A Harvard University dropout, he first became known as a designer of women's hats before moving on to writing about fashion for Women's Wear Daily and the Chicago Tribune. He began taking candid photographs on the streets of New York City, and his work came to the attention of The New York Times with a 1978 capture of Greta Garbo in an unguarded moment. Cunningham reported for the paper from 1978 to 2016. Cunningham was hospitalized for a stroke in New York city in June 2016, and died soon after.

Early life and education

William John Cunningham Jr. was born into an Irish Catholic family and raised in Boston.[1] He never lost his Boston accent.[2] He had two sisters and an older brother. His parents were religious and used corporal punishment.[3] He had his first exposure to the fashion world as a stockboy in Bonwit Teller's Boston Store.[4] He later said his interest in fashion began in church: "I could never concentrate on Sunday church services because I'd be concentrating on women's hats."[5] After attending Harvard University on scholarship for two months, he dropped out in 1948 and moved to New York City at the age of 19, where he worked again at Bonwit Teller, this time in the advertising department.[4][6] Not long after, he quit his job and struck out on his own, making hats under the name "William J".[5] He was drafted during the Korean War and was stationed in France, where he had his first exposure to French fashion.[7] After serving a tour in the U.S. Army, he returned to New York in 1953 and his work as a milliner. In 1958, a New York Times critic wrote that he had "cornered the face-framing market with some of the most extraordinarily pretty cocktail hats ever imagined."[8] He also worked for Chez Ninon, a couture salon that sold copies of designs by Chanel, Givenchy, and Dior.[9] His clients in the 1950s included Marilyn Monroe, Katharine Hepburn, and future First Lady Jacqueline Bouvier.[1] Encouraged by his clients, he started writing, first for Women's Wear Daily[6] and then for the Chicago Tribune.[5] He closed his hat shop in 1962.[1] Following the assassination of President Kennedy in 1963, Jacqueline Kennedy sent Cunningham a red Balenciaga suit she had bought at Chez Ninon. He dyed it black and she wore it to the funeral.[9]


Cunningham in 2010

Cunningham contributed significantly to fashion journalism, introducing American audiences to Azzedine Alaïa and Jean Paul Gaultier.[10] While working at Women's Wear Daily and the Chicago Tribune, he began taking candid photographs of fashion on the streets of New York. He was a self-taught photographer. He took one such photograph of Greta Garbo, though he later said he had not recognized her while photographing her nutria coat: "I thought: 'Look at the cut of that shoulder. It's so beautiful.' All I had noticed was the coat, and the shoulder."[1] He then published a group of impromptu pictures in the New York Times in December 1978, which soon became the regular series On the Street.[1][5][11][12] His editor at the New York Times, Arthur Gelb, called these photographs "a turning point for the Times, because it was the first time the paper had run pictures of well-known people without getting their permission."[13] He nevertheless joked about his role at the paper: "I'm just the fluff. I fill around the ads, if we have any."[2] He pioneered the paper's coverage of the gay community, photographing a fundraising event in the Fire Island Pines in 1979 letting the perceptive reader interpret his photos without verbal clues. By the 1990s, he integrated AIDS benefits, pride parades, and Wigstock into his coverage.[14]

Cunningham's most notable columns in the Times, On the Street and Evening Hours[15] ran in the paper from February 26, 1989[16] until shortly before his death in 2016.[17] For On the Street, Cunningham photographed people and the passing scene in the streets of Manhattan, often at the corner Fifth Avenue and 57th Street,[18][19][20][21] which the New York Times called Cunningham's "main perch".[22] As he worked, his focus was on clothing as personal expression.[23][24] He did not photograph people in the manner of paparazzi, preferring genuine personal style to celebrity.[25][26] He once explained why he was not joining a group of photographers who swarmed around Catherine Deneuve: "But she isn't wearing anything interesting."[9] Late in life he explained: "I am not fond of photographing women who borrow dresses. I prefer parties where women spend their own money and wear their own dresses.... When you spend your own money, you make a different choice."[2] Instead, wrote Hilton Als in The New Yorker, "He loved 'the kids,' he said, who wore their souls on sleeves he had never seen before, or in quite that way."[27] He was uninterested in those who showcased clothing they had not chosen themselves, which they modeled on the red carpet at celebrity events. Most of his pictures, he said, were never published.[5] His fashion philosophy was populist and democratic:[28]

Fashion is as vital and as interesting today as ever. I know what people with a more formal attitude mean when they say they're horrified by what they see on the street. But fashion is doing its job. It's mirroring exactly our times.
Facades (1978, cover)

He wrote fashion criticism and published photo essays in Details, beginning with six pages in its first issue in March 1985 and sometimes filling forty pages.[1][5][29] He was part owner of the magazine for a time as well.[3] His work there included an illustrated essay that showed similarities between the work of Isaac Mizrahi and earlier Geoffrey Beene designs, which Mizrahi called "unbelievably unfair and arbitrary".[30] In an essay in Details in 1989, he was the first to apply the word "deconstructionism" to fashion.[31] Designer Oscar de la Renta said: "More than anyone else in the city, he has the whole visual history of the last 40 or 50 years of New York. It's the total scope of fashion in the life of New York."[13] He made a career taking unexpected photographs of everyday people, socialites and fashion personalities, many of whom valued his company. According to David Rockefeller, Brooke Astor asked that Cunningham attend her 100th birthday party, the only member of the media invited.[13]

For eight years beginning in 1968, Cunningham built a collection of vintage fashions and photographed Editta Sherman in vintage costumes using significant Manhattan buildings of the same period as the backdrop. Years later he explained that "We would collect all these wonderful dresses in thrift shops and at street fairs. There is a picture of two 1860 taffeta dresses, pre–Civil War–we paid $20 apiece. No one wanted this stuff. A Courrèges I think was $2. The kids were into mixing up hippie stuff, and I was just crazed for all the high fashion." The project grew to 1,800 locations and 500 outfits.[32] In 1978, he published Facades, a collection of 128 of these photographs.[33][34]


A selection of photos from Cunningham's Facades Project series was shown in 1977 exhibition at the Fashion Institute of Technology.[35] The Facades series received a full exhibition at the New-York Historical Society in 2014.[36][37] The Society also holds 91 silver gelatin silver prints from the Facades series, donated by Cunningham, in their permanent collection.[38] In 2016, the Savannah College of Art and Design FASH Museum of Fashion + Film presented “Grand Divertissement à Versailles, Vintage Photographs by Bill Cunningham,” an exhibition of Cunningham's images of the 1973 Battle of Versailles fashion show.[39][40][41]

Awards and honors

In 1983 the Council of Fashion Designers of America named Cunningham the outstanding photographer of the year.[42] In 2008 he was awarded the Officier de l'ordre des Arts et des Lettres by the French Ministry of Culture.[10][43] As he accepted the award at a Paris ceremony, he photographed the audience and then told them: "It's as true today as it ever was: he who seeks beauty will find it."[1] In 2009, he was named a "living landmark" by the New York Landmarks Conservancy.[44][45][46] In 2012 he received the Carnegie Hall Medal of Excellence.[47] The invitations to the award ceremony at the Waldorf Astoria read "Come Dressed for Bill".[2]

Personal philosophy

Cunningham avoiding a photographer while cruising the streets in May 2016.

His personal philosophy was: "You see, if you don't take money, they can't tell you what to do, kid."[25][48] He sometimes said it another way: "Money is the cheapest thing. Liberty is the most expensive."[49] He declined all gifts from those he photographed, even offers of food and drink at gala parties. He said: "I just try to play a straight game, and in New York that's very... almost impossible. To be honest and straight in New York, that's like Don Quixote fighting windmills."[50] Though he contributed to the New York Times regularly beginning in the 1970s, he did not become an employee until 1994, when he decided he needed to have health insurance coverage after being hit by a truck while biking.[28] Most of his pictures were never sold or published. He said: "I'm really doing this for myself. I'm stealing people's shadows, so I don't feel as guilty when I don't sell them."[51]

He cultivated his own fashion signature, dressing in a uniform of black sneakers and a blue work man's jacket, his only accessory a camera. He travelled Manhattan by bicycle, repeatedly replacing those that were stolen or damaged in accidents. He praised the city's bike sharing program when it launched in 2013: "There are bikes everywhere and it's perfect for the New Yorkers who have always been totally impatient. What I love, is to see them all on wheels, on their way to work in the morning in their business suits, the women in their office clothes ... It has a very humorous and a very practical effect for New Yorkers ... I mean, it's wonderful."[52] After breaking a kneecap in a biking accident in 2015, he wore a cast and used a cane to cover a Mostly Mozart Festival gala.[53]

In media

In 2010, filmmaker Richard Press and writer Philip Gefter of The New York Times produced Bill Cunningham New York, a documentary about Cunningham.[10] The film was released on March 16, 2011. It shows Cunningham traveling through Manhattan by bicycle and living in a tiny apartment in the Carnegie Hall building. The apartment has no closet, kitchen, or private bathroom, and is filled with filing cabinets and boxes of his photographs. The documentary also details his philosophy on fashion, art, and photography, and observes his interactions with his subjects while taking photos.[54]

Cunningham was featured on BBC Two's The Culture Show in March 2012.[55]

Death and legacy

Cunningham died age 87 in New York City on June 25, 2016, after being hospitalized for a stroke.[28] His death was widely reported in both the fashion and the general press.[1][6][24][44][46]

Following his death, the Bergdorf Goodman department store created a display in its window memorializing Cunningham.[22] Thousands signed an online petition requesting that the corner of 5th Avenue and 57th Street in New York City be renamed "Bill Cunningham Corner".[18][19][56]

See also


  1. 1 2 3 4 5 6 7 8 McDonough, Megan. "Bill Cunningham, photographer of New York street fashion, dies at 87". The Washington Post. Retrieved June 26, 2016.
  2. 1 2 3 4 Shi, Jim. "Bill Cunningham Dazzles at Carnegie Hall Medal of Excellence Gala". Huffington Post. Retrieved June 27, 2016.
  3. 1 2 Yi, David (September 5, 2014). "Bill Cunningham Takes the Stage at 92Y". Women's Wear Daily. Retrieved June 26, 2016.
  4. 1 2 Collins, Lauren (March 16, 2009). "Man on the Street: Bill Cunningham Takes Manhattan". The New Yorker: 50ff. OCLC 423290672. Retrieved September 5, 2012.
  5. 1 2 3 4 5 6 Cunningham, Bill (October 27, 2002). "Bill on Bill". The New York Times. Retrieved October 19, 2008.
  6. 1 2 3 Steigrad, Alexandra. "Bill Cunningham, New York Times Fashion Photographer, Dies at 87". Women's Wear Daily. Retrieved June 25, 2016.
  7. "About Bill". Zeitgeist Films. Retrieved July 10, 2016.
  8. "William J's Hats For Fall Inspired By Fifth Avenue". The New York Times. July 9, 1958. Retrieved June 26, 2016.
  9. 1 2 3 Gefter, Philip (March 22, 2010). "Knowing Bill Cunningham". The Daily Beast. Retrieved June 26, 2016.
  10. 1 2 3 "Luther and Cunningham Honored by France". Women's Wear Daily. October 7, 2008. Retrieved October 19, 2008.
  11. "Fashion photographer Bill Cunningham dies". Sky News Australia. Retrieved June 26, 2016.
  12. Dormoy, Géraldine. "Le photographe de streestyle Bill Cunningham est mort". L'Express (in French). Retrieved June 26, 2016.
  13. 1 2 3 Horyn, Cathy (October 27, 2002). "The Picture Subject Talks Back". The New York Times. Retrieved October 19, 2008.
  14. Shaw, Dan (February 14, 2013). "Bill Cunningham's Big Gay Heart". New York Magazine. Retrieved June 27, 2016.
  15. Cunningham, Bill. "Bill Cunningham's Evening Hours". New York Times. Retrieved June 30, 2016.
  16. Rosman, Katherine. "Bill Cunningham's Columns, the Early Days". The New York Times. Retrieved July 2, 2016.
  17. Horwell, Veronica. "Bill Cunningham obituary". The Guardian. Retrieved June 30, 2016.
  18. 1 2 Feitelberg, Rosemary; Steigrad, Alexandra. "Bill Cunningham's Admirers Seek to Pay Tribute on 57th Street". Women's Wear Daily. Retrieved June 27, 2016.
  19. 1 2 Gurfein, Laura. "There's a Petition to Rename Fifth Avenue and 57th Street 'Bill Cunningham Corner'". Racked. Retrieved June 27, 2016.
  20. Peffer, Mary. "Bill Cunningham Was There For My Breakup, My Work Crises & Me". Refinery29. Retrieved June 27, 2016.
  21. "Town & Country Editors Remember Bill Cunningham". Town and Country Magazine. Retrieved June 27, 2016.
  22. 1 2 Bernstein, Jacob. "Bill Cunningham, Tributes Now and to Come". The New York Times. Retrieved June 30, 2016.
  23. Jones, Georgina. "The One Bill Cunningham Photo That Changed Fashion For The Better". Bustle. Retrieved June 26, 2016.
  24. 1 2 Matera, Avery. "3 Ways Bill Cunningham Changed the Fashion Industry Forever". Teen Vogue. Retrieved June 26, 2016.
  25. 1 2 Saltz, Jerry. "Bill Cunningham: The Photographer of Modern Life". New York Magazine. Retrieved June 26, 2016.
  26. Lieber, Chavie. "Legendary Street Style Photog Bill Cunningham Reflects on His Storied Career". Racked. Retrieved June 26, 2016.
  27. Als, Hilton (June 26, 2016). "Bill Cunningham Saw Us All". The New Yorker. Retrieved June 27, 2016.
  28. 1 2 3 Bernstein, Jacob (June 25, 2016). "Bill Cunningham, Legendary Times Fashion Photographer, Dies at 87". The New York Times. Retrieved June 25, 2016.
  29. Roche, Eddie (November 18, 2015). "Daily Flashback: Meet Details Creator Annie Flanders". Fashion Weekly. Retrieved June 27, 2016. Flanders is imprecise on details.
  30. Gross, Michael (October 1, 1990). "Slave of Fashion". New York Magazine. p. 39. Retrieved June 27, 2016.
  31. Spindler, Amy M. (July 25, 1993). "Coming Apart". The New York Times. Retrieved June 27, 2016.
  32. Slonim, Jeffrey (February 28, 2014). "Bill Cunningham's Period Fashion Photos at the New-York Historical Society". Architectural Digest. Retrieved June 26, 2016.
  33. "Editta Sherman – Distinguished Photographers Award 2013". Women in Photography International. October 25, 2013. Retrieved June 26, 2016.
  34. Cunningham, Bill (May 25, 1978). Facades. Penguin. ISBN 978-0140049480.
  35. Syme, Rachel (June 27, 2016). "Bill Cunningham's Favorite Muse". The New Yorker. Retrieved June 27, 2016.
  36. Slonim, Jeffrey. "Bill Cunningham's Period Fashion Photos at the New-York Historical Society". Architectural Digest. Retrieved June 28, 2016.
  37. "Bill Cunningham: Facades". New-York Historical Society. Retrieved June 25, 2016.
  38. "Guide to the Bill Cunningham "Facades" Photograph Collection circa 1970's". New-York Historical Society Museum & Library. March 17, 2016. Retrieved June 28, 2016.
  39. "'Grand Divertissement à Versailles, Vintage Photographs by Bill Cunningham'". SCAD. Retrieved June 28, 2016.
  40. Silver, Dena. "Bill Cunningham's Unseen Photos From the Battle of Versailles Are Going Public". The Observer. Retrieved June 28, 2016.
  41. Ford, Taylor. "bill cunningham's battle of versailles photos will go on display for the first time ever". VIce I-D. Retrieved June 28, 2016.
  42. Duke, John (January 11, 1983). "Notes on Fashion". The New York Times. Retrieved June 25, 2016.
  43. Peters, Maquita (June 25, 2016). "Bill Cunningham, Iconic New York Times Photographer, Dies At 87". NPR. Retrieved June 26, 2016.
  44. 1 2 "New York Times fashion photographer Bill Cunningham dies at 87". Reuters. Retrieved June 26, 2016.
  45. "Living Landmarks Honoree List". New York Landmarks Conservancy. Retrieved June 26, 2016.
  46. 1 2 Fisher, Lauren Alexis (June 25, 2016). "Bill Cunningham Dies at 87 – New York Times Fashion Photographer Bill Cunningham Dies". Harper's Bazaar. Retrieved June 26, 2016.
  47. Marcus, Bennett (April 24, 2012). "Bill Cunningham at the Carnegie Hall Medal of Excellence Gala: A Reluctant, Adorable Star". Vanity Fair. Retrieved November 23, 2015.
  48. Dowd, Maureen (April 4, 2011). "Hunting Birds of Paradise". The New York Times. Retrieved June 25, 2016.
  49. Philip, Gefter (March 22, 2010). "Knowing Bill Cunningham". The Daily Beast. Retrieved June 26, 2016.
  50. Boyle, Katherine (March 22, 2011). "Bill Cunningham New York: A Life of Pictures". Washington Post. Retrieved June 27, 2016.
  51. McKeon, Nancy (December 24, 1984). "I Am A Camera". New York Magazine. p. 76. Retrieved June 27, 2016.
  52. Coscarelli, Joe (June 3, 2013). "Important Old People Weigh In on Bike Share: Bill Cunningham Loves It, Dorothy Rabinowitz Does Not". New York Magazine. Retrieved June 26, 2016.
  53. Marcus, Bennett (July 29, 2015). "Bill Cunningham Doesn't Let a Broken Kneecap Faze Him". New York Magazine. Retrieved June 26, 2016.
  54. Dunlap, David W. (March 23, 2010). "Capturing the Elusive Bill Cunningham". The New York Times. Retrieved June 25, 2016.
  55. BBC Two: The Culture Show episode 25 2011/12
  56. Rubin, Nicole. "Thousands Sign Petition to Rename Midtown Street 'Bill Cunningham Corner'". The Observer. Retrieved June 30, 2016.

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