Binod (meme)

Binod was a YouTube comment that became a viral meme in India in August 2020.[1] It originated from a comment by a user named Binod Tharu, who had not uploaded any videos and was only adding his first name in the comment section of YouTube videos. Binod memes started popping up, intending to troll him.[2][3]

On 15 July 2020, YouTubers Abhyudaya Mohan and Gautami Kawale of the channel Slayy Point uploaded a satirical video titled Why Indian Comments Section is garbage which examined the comments made by Indians on various YouTube channels.[4][5] The video also included a single comment, Binod, which was repeatedly mentioned by a single person called Binod Tharu on every popular Indian YouTube video.[6][7] The video triggered an online trend among Indians as they in a funny way just type their name as a comment in comment section or reviews, but then people actually started to use the term "Binod" on social media posts and comments. Even on live streams of YouTube videos, "Binod" was getting spammed in the live chats.[8]

The name Binod initially sparked memes on Paytm, Twitter. Mumbai Police, Amazon Prime Video, Netflix, Tinder, Airtel, Disney+Hotstar and Swiggy also posted Binod memes after the emergence of the trend.[9] Paytm changed its username for a while on Twitter after a request from a user.[10]

Netflix India referenced the meme in some of their original shows such as Sex Education and Stranger Things.[11] State Bank of India and Mumbai Police also made use of Binod memes to warn people against online frauds.[12] The channel, Slayy Point together also launched T-shirts of the Binod memes.

See also

References
  1. "Twitter's latest trend 'binod' is as hilariously bizarre as you'd expect". Hindustan Times. 7 August 2020. Retrieved 13 August 2020.
  2. "Binod: How A YouTube Comment Led To One Of The Strangest Trends Of 2020". NDTV.com. Retrieved 13 August 2020.
  3. "Why Binod Meme Is Trending?". HumorNama. 7 August 2020.
  4. "Meet the makers of Binod: Slayy he is a struggle Point". Hindustan Times. 12 August 2020. Retrieved 13 August 2020.
  5. Trehan, AuthorDravika. "Binod, the strangest trend of 2020". Telangana Today. Retrieved 13 August 2020.
  6. "The surprising origin story of 'Binod'". The Hindu.
  7. Bhavani, Divya Kala (12 August 2020). "The surprising origin story of 'Binod'". The Hindu. ISSN 0971-751X. Retrieved 13 August 2020.
  8. "'Everything is Binod': How one YouTube comment sparked the most bizarre meme trend". The Indian Express. 10 August 2020. Retrieved 13 August 2020.
  9. "Who is 'Binod'? - All You Need To Know About Twitter's Viral Trend". Du Express. 9 August 2020. Retrieved 13 August 2020.
  10. "'Gabbar' asks Paytm to join 'Binod' bandwagon and it briefly did". Livemint. 10 August 2020. Retrieved 16 August 2020.
  11. "Netflix India boards the trend train with these 'Binod' inspired meme. Check them out". Hindustan Times. 10 August 2020. Retrieved 13 August 2020.
  12. "How financial firms used viral 'Binod' trend to warn against online fraud". cnbctv18.com. Retrieved 13 August 2020.
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