Biz (detergent)
Biz Stain & Odor Eliminator is an enzyme-based, oxygenated and color-safe bleach, detergent booster and pre-treater for laundry stains, sold in both liquid and powder form. It is an enzyme-based bleach that can break down proteins.
| Product type | laundry detergent |
|---|---|
| Owner | CR Brands |
| Country | USA |
| Introduced | 1968 |
| Previous owners | P&G Redox Brands |
| Tagline | MORE STAIN FIGHTERS than other brands |
| Website | bizstainfighter.com |
Biz bleach was invented by Charles McCarty, a researcher at Procter & Gamble (P&G),[1] and introduced to the American market in 1967.[2] Redox Brands purchased it from P&G in an auction held in the summer of 2000. Forbes estimated the purchase price as more than $40 million. Annual sales revenue reached about $40 million one year later.[3]
Biz was recommended for cleaning the skulls of dead animals in an article on the web site of the Alaska Department of Fish and Game,[4] and the writer Bob Harris reported that, when researching for a crime series, he had been told by an FBI employee that the product could be recommended for boiling skulls.[5]
References
- Charles McCarty, P&G researcher
- Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 421. ISBN 9781591391470. Retrieved May 7, 2013.
- Jim Hopkins (June 20, 2001). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved February 16, 2011.
- Gronquist, Ruth M. "How to Clean a Skull". Alaska Department of Fish and Game. Archived from the original on December 25, 2009. Retrieved March 5, 2013.
- Harris, Bob. "My Google search records now quote the Bill Of Rights". This Modern World (blog). Tom Tomorrow. Archived from the original on October 3, 2008. Retrieved March 5, 2013.