Black Magic (chocolates)

Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by Nestlé.

Current selection

Almond Crunch

Raspberry Heaven

Dreamy Fudge

Hazelnut Swirl

Orange Sensation

Caramel Heart

Coffee Crescent

Pure Black Magic

Midnight Truffle

See also

References
  1. "Vintage adverts show history of Black Magic chocolates". The Telegraph. 21 August 2013. Retrieved 19 September 2016.
  2. Sayid, Ruki (20 August 2013). "Secrets of Black Magic chocolate box revealed in fascinating archive". The Mirror. Retrieved 19 September 2016.


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