Blippar

Blippar is a technology company that specialises in augmented reality on mobile apps and Web applications.[3] The company was founded in London[4] and has offices in London and Bangalore. The Blippar app lets users look at real-world objects enhanced with text, music, games and digital graphics through their smartphone camera.[5] It created the first augmented-reality digital ad platform.[4][6] It focused on branded augmented-reality 'experiences' visible through the Blippar app.

Blippar
IndustryAugmented Reality
Founded2011
Founders
DefunctDecember 2018
HeadquartersLondon
Number of employees
200[2]
Websiteblippar.com

Company structure

In 2014 the company acquired Layar, another augmented reality company. In July 2017, Layar founders wanted to purchase the company and intellectual property back from Blippar.[7]

On 17 December 2018, Blippar entered administration after investors blocked further funding having "burned through" $120 million in funding up until the time of its collapse.[8] According to the administrators' report, the remaining assets of Blippar (predominantly registered and pending patents and applications and registered trade marks and a small amount of office furniture and IT equipment) were sold to one of its shareholders for £450,000.[9]

In January 2019, former investors bought back assets to relaunch AR Startup.[10] In 2019 it diversified from app-based AR to making AR available on a web platform,[11] and in 2020 announced "the world's first product launch event entirely in AR" for OnePlus Nord.[12]

References
  1. Lara O'Reilly (June 9, 2016). "AR startup Blippar has launched the visual browser it says could be 'bigger than the internet itself'". Business Insider. Retrieved January 14, 2018.
  2. "Blippar gets £1.5 million in financing from Barclays". Finextra. April 1, 2015. Retrieved January 14, 2018.
  3. "'Blipp It': Augmented Reality Comes to Advertising". Bloomberg. March 17, 2015. Retrieved January 14, 2018.
  4. Parmy Olson (May 8, 2017). "Augmented Reality Is Coming To Banner Ads". Forbes. Retrieved January 14, 2018.
  5. Jeff Bercovici (March 2017). "How the Quest to Build a Visual Wikipedia Started in the Slums of New Delhi". Inc. Retrieved January 14, 2018.
  6. Paul Sawers (June 7, 2011). "Blippar: an augmented reality app that brings brands to life". The Next Web. Retrieved January 14, 2018.
  7. Ghosh, Shona (2017-07-05). "The cofounders who sold augmented reality app Layar to Blippar want to buy it back". Business Insider Australia. Retrieved 2020-12-12.
  8. "Blippar sinks into administration after funding dispute between investors". www.telegraph.co.uk. Retrieved 2018-12-18.
  9. Sawers, Paul. "Blippar to continue as a new augmented reality company after selling IP assets to investment fund" VentureBeat, January 23, 2019
  10. "Blippar finds life after death as former investor buys assets to relaunch AR startup". TechCrunch. Retrieved 2020-09-26.
  11. "Introducing Webar with Gyro".
  12. "Blippar delivers world's first product launch entirely in Augmented Reality". Retrieved 22 November 2020.

Official website

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