Blue Tree (boutique)

Blue Tree is a boutique on the Upper East Side of New York City, opened by former actress Phoebe Cates.

Blue Tree
FoundedOctober 2005
FounderPhoebe Cates
Headquarters
New York City
,
United States
Websitewww.bluetreeny.com

Background

The store sells jewelry, clothing, antiques, perfume, candles, art, photography, books, vintage LPs, and stuffed animals.[1]

The New York Times referred to the store as "a version of Elizabeth Street for the Carnegie Hill crowd, a little oasis of downtown aesthetic at Ladies Who Lunch prices," and said that "the celebrity boutique is a way for famous people to admit the civilian into their universe; it is a presentation of themselves, their likes and desires, their preferences—and does not require them to step in front of a camera."[1]

Cates stated "I always wanted to have a general store." Cates also said that some of her customers tell her that she looks like Phoebe Cates, and that she responds to them by saying "I get that a lot."[2]

The name of the store was suggested by Kevin Kline, Cates' husband. The store's name is a reference to the blue trees in Fauvist paintings; with the idea being that just as blue trees seem out of place in a forest, a store like Blue Tree seems out of place on the Upper East Side.[2]

References
  1. Some Chocolate With Your Diamonds?, The New York Times, November 24, 2005
  2. Phoebe Cates, sittin' in Blue Tree, USA Today, March 22, 2006

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