Bluenotes
Thrifty's Inc. (doing business as Bluenotes) is a Canadian "lifestyle" clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and it includes an online store. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually the division was sold to privately owned YM, Inc. in 2004.[1]
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| Bluenotes (2000–present) | |
| Type | Subsidiary |
| Industry | Fashion |
| Founded | Toronto, Ontario, Canada (1942) |
| Headquarters | 1203 Caledonia Road, Toronto, Ontario, Canada |
Area served | Canada United States |
| Products | Jeans, Graphic Tees, Onesies, Sweaters, Dresses, Hoodies, Plaids, Polos, Footwear, Swimwear, and Clothing Accessories |
| Parent | Dylex (1984–2000) American Eagle Outfitters (2000–2004) YM Inc. (2004–present) |
| Website | www.blnts.com |
Products
Bluenotes uses denim as the base and then sells many other things.
Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear and accessories.
Marketing strategy
The target market can be described as Millennial consumers, value-conscious (jeans are priced no higher than $49.99 each), and fit-conscious.
In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes.[2]
References
- "American Eagle Outfitters Bluenotes Sale Expected To Close December 21". BusinessWire, 2004.
- "A lot of talk from Bluenotes". Lloyd, 2008. Archived from the original on 2008-09-25. Retrieved May 7, 2009.