Bold name

Bold name (sometimes written as bold-name)[1][2][3] refers to a person who is the subject[4] of recognition in media such as "Page Six, the New York Post's marquee gossip page," where "even when the mentions were not entirely positive" there is perceived value. The mechanism, whether the subject of imitation[5] or irony,[6] is seen as effective and influential.[7]

Those whose names are bolded[8] benefit from being "savvy in self-promotion." The wife of King Edward VIII asked "Can you tell me who Marilyn Monroe's publicity agent is?"[9] The names of these individuals are sometimes referred to as Boldface names.[10][11]

Beyond scorecarding, there are financial goals too.[12] Although mentions are sometimes alarming,[13] being ignored can be worse.[14]

Clustering

Media coverage of bold name individuals attending an event includes both competition among attendees[15] and among those covering the event.[11] Some events are geared for bold name participants.[16][17] In the Hamptons, "readerships include many of the boldface names who make their homes (at least occasionally)."[18]

References
  1. "California Today: A Finance Man in the Race for Governor". The New York Times. September 14, 2017.
  2. "Will GSD&M's Big Idea Fix the Mess in Texas?". Advertising Age. August 27, 2007.
  3. "Meet SZA, the Musician Who Is Helping Reshape R&B". Wall Street Journal (WSJ). January 2, 2018.
  4. Ben Widdicombe (October 13, 2010). "In a Page Six Reign, Stars and Scars". The New York Times. to create boldface names
  5. Joyce Wadler (February 3, 2004). "Boldface Names". The New York Times. 'The CINDY ADAMS of The Times, Mr. Reed told his companions
  6. Susan Dominus (August 10, 2008). "Rainbow Room Is Famous Even if Its Guests Aren't". The New York Times. would have been hard pressed to spot any bold-faced names
  7. Howard Beck (November 12, 2006). "Van Gundy Is Still Escaping From New York". The New York Times. you scan it for the bold print
  8. Sharon Waxman (April 15, 2007). "The Designer Who Liked Models". The New York Times. what he seemed to crave most was attention .. mixing with the bold face names
  9. "T Magazine: Royal Blue". The New York Times. November 6, 2011.
  10. "BOLDFACE NAMES". The New York Times.
  11. Andrew Jacobs (April 3, 2006). "On Job With Empress of Celebrity Gossip". The New York Times. the world of boldface names
  12. "to draw dozens of bold-face names" .. Jesse McKinley (July 29, 2001). "Can the Life of the Party Succeed as a City Innkeeper?". The New York Times. banking on to make the City Club a success
  13. Robert Macneil; Nan A. Talese. "Breaking News". The New York Times. ISBN 0-385-42020-X. His name stood out in bold type.
  14. Ahitophel hung himself when his advice was ignored
  15. "Lupita Nyong'o's Best Red Carpet Looks". Glamour. November 5, 2014.
  16. "New York City Marathon Draws Celebrity Runners". Wall Street Journal (WSJ). October 21, 2010.
  17. "A San Francisco Music Festival Serves Up Fantastic Foods". The Los Angeles Times. June 28, 2017.
  18. Maria Aspan (April 9, 2007). "The Latest Real Estate Drama in the Hamptons Is About Newspaper Turf". The New York Times.


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