Bond Bread

Bond Bread was a product of General Baking Company. The name comes from the term bond which is a promise or guarantee of repayment of debt. The company used the name as a way to say its purity of ingredients were guaranteed like it was home-made bread.[1]

Bond Bread
Bond Bread print advertisement from unknown year
Product typeBread
Produced byGeneral Baking Company
CountryUnited States
Introduced1915
MarketsUnited States
General Baking Company/Bond Bread Factory on Georgia Ave NW in Washington DC

History

The idea for Bond Bread came from William Deininger, president of General Baking Company at the time. The company was producing bread under the name "Superior Bread" which Deininger became aware contained 65 substitute ingredients.[2] He held a national recipe contest in 1915 to award the housewives who sent him the best recipes for bread. He received more than 45,000 responses.[2]

The first loaves of Bond Bread were manufactured in Rochester, New York. Deininger stated he was creating a bond that pledged only high-quality ingredients, hence the name of the brand.[2] One of its main competitors was Continental Baking which sold its main product under the name Wonder Bread.[3]

Bond Bread Factories/Bakeries

The Bond Bread Factory is located at 2146 Georgia Avenue NW in Washington, D.C.. The factory was designed by architect Corry B. Comstock and constructed in 1929.[4] The now vacant property is owned by Howard University.[5] In 2013, the site was designated as a historic landmark in the District of Columbia Inventory of Historic Sites.[6]

An earlier bakery, built in 1925 and believed to also have been designed by Comstock, was located at 479-297 Flatbush Avenue in Brooklyn, New York, a few blocks from Ebbets Field and Prospect Park (Brooklyn). The building was sold to Denk Baking Company in 1971, which produced bread there until 1996. As of 2021, the building remains standing and hosts retail, fitness and co-working tenants.[7]

See also

References
  1. The Saturday Evening Post. G. Graham. 1922. pp. 179–.
  2. Donovan A Shilling (15 April 2015). Made in Rochester. Pancoast Publishing. pp. 54–. ISBN 978-0-9838496-6-7.
  3. John DeFerrari (20 October 2011). Lost Washington,. Arcadia Publishing Incorporated. pp. 96–. ISBN 978-1-61423-320-6.
  4. "National Register of Historic Places Registration Form: General Baking Company/Bond Bread Factory" (PDF). November 8, 2013.
  5. Goff, Karen (6 October 2017). "Howard U. back in the market for a town center developer, but legal battle continues". Washington Business Journal. Retrieved 8 November 2017.
  6. "New Historic Landmarks and Districts" (PDF). DC Planning. Retrieved 20 November 2017.
  7. "Built by Bread, This Prospect Lefferts Gardens Bakery Once Perfumed the Neighborhood". Retrieved February 6, 2021.
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