Boomerang (JoJo Siwa song)

"Boomerang" is the debut official single by American recording artist JoJo Siwa. "Boomerang" was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. The song was released as a digital single on May 6, 2016.[3][2][4]

"Boomerang"
Single by JoJo Siwa
ReleasedMay 6, 2016 (2016-05-06)[1]
RecordedJuly–November 2015
StudioThe Firestation Recording, West Los Angeles, California
GenreTeen pop, pop rap
Length3:26[1]
LabelJoJo Siwa Entertainment
Songwriter(s)
  • Griffith Frank
  • Heather Miley
  • Jordan Richman
  • JoJo Siwa
Producer(s)Jordan Richman (producer), Heather Miley (co-producer)[2]
JoJo Siwa singles chronology
"Boomerang"
(2016)		 "Kid in a Candy Store"
(2017)
Music video
"Boomerang" on YouTube

Musical style and lyrics

It is an upbeat song that deals with the issue of cyberbullying or normal bullying. The song's message is to achieve a triumph over bullies everywhere.[3][2][4] Siwa clarifies, “there are two ways to deal with bullies. Bully them back, or tell them politely what they’re doing wrong.”

Music video

The music video directed by Monseé Wood was released on May 17, 2016. As of September 9, 2020, the music video had been viewed on YouTube over 910 million times.[5] The video features Jessalyn Siwa (her mother) and the former Dance Moms cast: Sydney and Halle, Siwa’s friends from the show played her BFFs in the video. Kendall, another dancer from the show, played the lead mean girl. As of September 9, 2020, it has over 4.5 million likes and 950 thousand dislikes.[6]

Commercial performance

On February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA).[7] On August 31, 2017, the song was certified Platinum by the RIAA.[7]

Certifications
Region CertificationCertified units/sales
United States (RIAA)[7] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

References
  1. "Boomerang - Single by JoJo Siwa on Apple Music". Retrieved 2017-03-24.
  2. "'Dance Moms' Star JoJo Siwa Takes on Bullying in 'Boomerang': Exclusive First Listen". Billboard. 2016-05-06. Retrieved 2017-03-19.
  3. "JoJo Siwa's "Boomerang" Has A Very Special Message For The 'Dance Moms' Star & Her Fapublisher=Bustle". 2016-05-24. Retrieved 2017-03-19.
  4. "JoJo Siwa Confronts Bullying In New Single "Boomerang"". BSCkids. Boomtron LLC. 2016-05-10. Retrieved 2017-03-24.
  5. "Omaha native finds big success in entertainment". KMTV.com. 2017-05-16. Retrieved 2017-03-24.
  6. https://www.youtube.com/watch?v=ypPSrRYOAj4
  7. "American single certifications – JoJo Siwa – Boomerang". Recording Industry Association of America. Retrieved February 5, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 


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