Bright Health

The company was founded by Bob Sheehy, the former CEO of United Healthcare, with partners Kyle Rolfing, Tom Valdivia and seed investor Flare Capital Partners, upon raising $81.5 million in venture capital in 2016.[4] Sheehy is the company's CEO,[5] and Rolfing is the company's president.[6] Bright Health is based in Minneapolis.[7] It first began offering plans in the State of Colorado in a partnership with Centura Health[8][9] after several large insurers announced they would be pulling out of the state.[10]

In 2017 Bright Health acquired the marketing firm Spyder Trap,[11] and its founder became Bright Health's Chief Technology Officer.[12] It next began offering plans in the State of Arizona, before setting plans to sell in Alabama in 2018,[13][14][15] partnering with Arizona Care Network (an insurer owned by Dignity Health and Abrazo Community Health Network) in Phoenix and Brookwood Baptist Health in Birmingham.[16][15]

In January 2020, Bright Health appointed former Target exec Cathy Smith to be the new CFO, replacing Don Powers.[17]

In 2020, the company promoted CEO Liz Ross to the post of new chief marketing officer.[18]

It began selling health insurance plans in 2017 and Medicare Advantage plans in 2018, in reaction to the Affordable Healthcare Act.[19] In June 2017, the company raised an additional $160 million in Series B funding.[20] Bright Health works with “narrow networks” to suppress the cost of healthcare for those enrolled in their program.[21] The company also has three technology components: a user interface, a data analytics module, and a platform that works with electronic medical records and telemedicine companies.[16]

• Bright Health - About Us