Brinks Home Security

Brinks Home Security is a brand of home security systems.

Brinks Home Security
FormerlyMonitronics International, MONI Smart Security, SafeMart, LiveWatch
TypePublic
IndustryHome security services
Founded1994
HeadquartersDallas, Texas
Key people
William E. Niles (CEO from March 2020)[1]
Number of employees
1200
Websitewww.brinkshome.com

Brink's had a business line in home security named Brinks Home Security that accounted for 15% of Brinks revenue in 2008; it decided that year to spin the business off, in order to focus on its other businesses.[2] The company was rebranded as Broadview in 2009 with a massive and controversial advertising campaign.[2] In 2010 Broadview was merged into ADT, which became a standalone company in 2011.[3][4]

In 2018 Brinks re-entered the home security business through a trademark licensing deal, re-creating the "Brinks Home Security" brand.[5][6]

The trademark deal was done with Moni, a US private company headquartered in Farmers Branch, Texas that sells home security company systems that can be self-installed or professionally installed.[7]

Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions to dealers within the industry.[8] It was funded mostly by ABRY Partners until it was sold to Ascent Media in December 2010.[9] As of 2015 it was the second largest security alarm monitoring company in the United States, behind ADT.[7]

In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category.[10]

In 2015, Monitronics acquired LiveWatch, a Kansas-based company that sold security alarm and home automation systems for DIY installation.[7] The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead.[11] By 2015 the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million.[7]

In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed.

In February 2018 Moni exclusively licensed its trademarks and businesses to Brinks, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security.[5]

References
  1. "DI People: Cinemark, Brinks Home Security, Medical City Children's Make Leadership Announcements". Dallas Innovates. D Magazine. Retrieved 6 April 2020.
  2. Burkitt, Laurie (30 June 2009). "Brink's $120 Million Name Change". Forbes.
  3. "Tyco to Acquire Broadview Security for $1.9 Billion". New York Times DealBook. January 18, 2010.
  4. Merced, Michael J. de la (September 19, 2011). "Tyco to Split Itself in 3, Hoping for More Value". New York Times DealBook.
  5. Bosch, Rodney (28 February 2018). "MONI CEO on Bringing Brinks Branding Back". Security Sales & Integration.
  6. "BRIEF-Brink's Announces Brand Licensing Agreement With Moni Smart..." Reuters. February 26, 2018.
  7. Pletz, John (March 24, 2015). "Industry giant buys Evanston home security firm for $67 million". Crain's Chicago Business.
  8. Romano, Jay (April 1, 2007). "Security Systems: Your Eyes and Ears". The New York Times.
  9. "Ascent Media Corporation Acquires Monitronics". The Wall Street Journal. Dec 17, 2010. Retrieved March 15, 2011.
  10. Bosch, Rodney. "Analysts Are Bullish on Monitronics' $507M Deal for Security Networks". www.securitysales.com. Retrieved 2016-07-18.
  11. Hendershot, Steve (April 16, 2013). "An Orbitz for Home Security". Crain's Chicago Business.
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