Bruce Cooil

Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Professor of Management at Vanderbilt University in the Owen Graduate School of Management.[1] He is well known for his research in statistical modeling and its application to decrease mortality and morbidity rates due to coronary heart disease [2][3][4][5][6] and improve the healthcare of impoverished regions like Mozambique.[7]

Life and work

Bruce Cooil was born in Honolulu, Hawaii, in 1953.[1] Cooil received his B.S. in Mathematics at Stanford University in 1975, M.S. in Statistics at Stanford University in 1976, and Ph.D. in Statistics at the University of Pennsylvania in 1982.[1][8] He joined Vanderbilt University's faculty in 1982.[6] In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the Net Promoter customer loyalty metric,[9][10] and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions.[11] Also in the field of statistics, he created the concept of proportional reduction in loss,[12] a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.[6][1]

Bibliography

Statistics for business and economics by Bruce Cooil with R.J. Larsen and M.L. Marx (1997). Statistics for Applied Problem Solving and Decision Making. South-Western College Pub. ISBN 978-0534930844

References
  1. "Vanderbilt University faculty profile Bruce Cooil". Vanderbilt University. Retrieved 2020-08-19.
  2. "Bruce Cooil Google Scholar Profile". Google. Retrieved 2015-12-06.
  3. "Identification of Patients at Increased Risk of First Unheralded Acute Myocardial Infarction by Electron-Beam Computed Tomography". American Heart Association. Retrieved 2015-12-06.
  4. Cooil, B; Raggi, P (2005-06-30). "On the prediction and prevention of myocardial infarctions: models based on retrospective and doubly censored prospective data". Stat Med. 24: 1897–918. doi:10.1002/sim.2068. PMID 15803447.
  5. Johnston, Jennifer. "Researching Health Care—the Owen Way". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  6. Wolf, Amy. "Owen School awards five endowed chairs". Vanderbilt Register. Retrieved 2015-12-06.
  7. Israel, Brett (2015-09-16). "Why residents of impoverished regions choose modern health care over traditional healers". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  8. "Mathematics Genealogy Project for Bruce K. Cooil". Mathematics Genealogy Project. Retrieved 2015-12-06.
  9. Wise, Nancy. "Faculty Honors and Awards". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  10. "Customer Loyalty Isn't Enough. Grow Your Share of Wallet". Harvard Business Review. Retrieved 2015-12-06.
  11. Wise, Nancy. "Cooil Honored for Best Practitioner Presentation". Vanderbilt University Owen Graduate School of Management. Retrieved 2020-08-19.
  12. "Reliability and Expected Loss: A Unifying Principle" (PDF). Vanderbilt University Owen Graduate School of Management. 1994-06-01. Archived from the original (PDF) on 2016-03-03. Retrieved 2015-12-06.
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