Bruxie

Bruxie is a Southern California-based fast casual restaurant chain founded in 2010. They primarily specialize in fried chicken waffle sandwiches.[1]

Bruxie
TypePrivate
IndustryFast casual restaurant
FoundedOrange, California (2010 (2010))
FounderDean Simon
Kelly Mullarney
Number of locations
2 (7 temporarily closed)
Area served
Los Angeles metropolitan area
Websitebruxie.com//

History

Bruxie was founded in 2010 by Dean Simon and Kelly Mullarney. They opened their first restaurant in Orange, California.[2] The restaurant earned rave reviews from diners, later becoming Yelp's second most popular restaurant in the country in 2011.[3]

In March 2014, the chain opened their first restaurant outside of Southern California in Glendale, Colorado.[4] Their Colorado restaurant would later close less than a year later in January 2015.[5]

In April 2016, the chain opened a restaurant in Las Vegas, Nevada, at entertainment complex The Park, located between casinos New York-New York and Park MGM.[6][7]

In August 2017, the chain opened their first international restaurant at Lotte World Mall in Seoul, South Korea.[8]

In 2019, Bruxie began the process of franchising by signing agreements for over 18 locations in California, Colorado, Alabama, Georgia, and Florida.[9][10] However, franchising talks have been put on-hold indefinitely due to the COVID-19 pandemic.

In March 2020, Bruxie announced the temporary closure of all of their Southern California restaurants in response to the COVID-19 pandemic.[11] The restaurant chain remained closed until October 2020, reopening their Orange and Brea locations under new ownership.[12]

Bruxie was featured in season 6, episode 1 of food reality television series Man v. Food.

References
  1. Luna, Nancy. "Bruxie's evolution: More fried chicken, store remodels and craft beer". Orange County Register. Retrieved 12 April 2017.
  2. "Bruxie Receives Significant Investment From Catterton Partners, The Leading Consumer-Focused Private Equity Firm". Cison PR Newswire. Retrieved 1 October 2013.
  3. Luna, Nancy. "O.C. eatery is No. 2 most popular on Yelp". Orange County Register. Retrieved 8 January 2012.
  4. Luna, Nancy. "Bruxie waffle shop heading to Colorado". Orange County Register. Retrieved 19 March 2014.
  5. Antonation, Mark. "Bruxie Will Waffle No More in Glendale". Westword. Retrieved 26 January 2015.
  6. Jones, Jay. "Las Vegas: Bruxie waffle sandwiches to open at splashy new pedestrian area called The Park". Los Angeles Times. Retrieved 27 January 2016.
  7. Stapleton, Susan. "Bruxie Opens Its First Waffle House in Nevada at The Park". Eater Las Vegas. Retrieved 5 April 2016.
  8. "Bruxie Takes its Waffle Sandwiches to Korea with Location in Seoul – It's First Internationally". Branding in Asia. Retrieved 18 August 2017.
  9. "Bruxie Launches Franchise Opportunity". QSR Magazine. Retrieved 23 January 2020.
  10. "Bruxie grows chicken and waffle franchise locations in US, abroad". Fast Casual. Retrieved 24 January 2020.
  11. Metzger, Phil; Pagaran, Michelle. "UPDATED: These O.C. Restaurants Have Closed Indefinitely During Coronavirus Distancing". Orange Coast Magazine.
  12. Valdespino, Anne. "Bruxie is back in Old Towne Orange; Brea will return Wednesday, Oct. 7". Orange County Register. Retrieved 22 September 2020.
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