CD-R King
CD-R King (styled as cd-r king or CD-R KING) is a Filipino retail chain that sells discounted computer parts and gadgets, electronic appliances, and accessories.[2][3][4] CD-R King's branches are often located in malls, where they compete against higher-end electronics retailers.[5][6]
Type | Private |
---|---|
Industry | Retail |
Founded | 1997[1] |
Founder | Nicholson Santos and Henry Ngo[1] |
Headquarters | , |
Area served | Philippines |
Products | Consumer electronics, Appliances |
Divisions |
|
Website | Official website (archived) |
History
CD-R King has initially been known for selling recordable media in bulk at a fraction of the cost since the early 2000s, but has since expanded their line to other products in response to changing market and technological trends over the years, even going so far as to offering goods which have little or nothing to do with optical media or information technology in general, (e.g. ornaments and other such accessories; this prompted the introduction of their branding divisions like STARK for appliances, California ECO-BIKE for electric bicycles,[7] Mobile King for cell phones, and Kenko World for their cell phone accessories and health and beauty products). Most of CD-R King's products are sourced from original design manufacturers from China, Taiwan and other countries, and are sold under their own brand. Many CD-R King-branded products are re-branded versions of the same or similar products sold in parallel by their manufacturers.
It since became the popular gadget store in Metro Manila and spread out to Luzon, then to Cebu City, and later has branches nationwide with more than 350 branches (excluding Kenko World branches) in all major shopping mall chains in the country.
Copyright concerns
The company's operations gained controversy as the Optical Media Board accused CD-R King in 2008 of facilitating copyright infringement through inexpensive media supplied by the company,[5][8] imposing a P1.5 million penalty for failing to produce permits for some of its optical media disc importations.[8]
In 2013, Globe Telecom has signed agreements with several major retailers of gadgets and IT equipment, including CD-R King, in a bid to curb the sale of illegal repeaters or signal boosters in the country. The agreement binds retailers from selling signal boosters that do not comply with the specifications set by the National Telecommunications Commission.[9]
Products
CD-R King sells various products under their CD-R King, Stark and Kenko World brands, in addition to licensed merchandise based on Disney properties among other things. Aside from optical storage media, they also sell cellular phones, electronic gadgets, accessories, appliances, electric bicycles[10] and even health and beauty products.[11]
Branches
With around 350 branches in all major leading malls, they are located in these mall chains:
- SM Malls and Savemore
- Ayala Malls
- Robinson Malls
- Gaisano Malls (except JS Gaisano and Gaisano Center Malls)
- KCC Malls
- Xentro Malls
- CityMall (except CityMall Tetuan-Zamboanga and CityMall Iloilo)
- Puregold (major branches only)
- Star Mall
- Festival Mall
- Market! Market!
- Yashano Mall
- Malabon City Square
- University of Santo Tomas
- Roque Ruaño
Reception
Despite gaining popularity for offering gadgets and computer accessories at discounted prices, the company has gained a somewhat dubious reputation for its build quality, with some items breaking down shortly after purchase.[12]
References
- Caña, Paul John; 2020. "What Happened to CD-R King?". Esquiremag.ph. Retrieved 2021-02-03.CS1 maint: numeric names: authors list (link)
- PR (May 3, 2014). "CD-R King opens biggest branch in Cebu". Cebu Daily News. Retrieved November 16, 2016.
- "[Philippines] CD-R King". Geeky Guide. Retrieved November 16, 2016.
- "Yugatech - CD-R King". Yugatech. Retrieved November 16, 2016.
- "CD-R King review". www.reviewstream.com. Retrieved November 16, 2016.
- "CD-R King". www.cdrking.com. Retrieved November 16, 2016.
- "CD-R King affirms efforts to help clean the environment through California E-bikes". Philippine Daily Inquirer. Retrieved November 16, 2016.
- "CD-R King - Pirate Kings of Smuggling?". Alleba Blog. February 7, 2016. Retrieved November 16, 2016.
- "CD-R King, retailers to stop selling illegal signal boosters". ABS-CBN News. Retrieved November 16, 2016.
- "CD-R King affirms effort in helping clean environment through California E-bikes". The Philippine Star. Retrieved November 16, 2016.
- "16 things you can buy at CD-R King". Yahoo! Philippines. Retrieved November 16, 2016.
- Olandres, Abe (16 May 2011). "Does CDR-King have a reputation problem?". Yugatech. Retrieved 5 March 2018.