Category killer

A category killer is a retailer, often a big-box store, that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers.

Chains such as Barnes & Noble, Best Buy, CompUSA, Linens 'n Things, and Staples are considered category killers.[1]

Once typically found in power centers, increasingly they are found in or adjacent to (as an outbuilding of) repurposed traditional malls.

See also

References
  1. Lal, Rajiv; Alvarez, Jose B (10 October 2011). "Retailing Revolution: Category Killers on the Brink". Working Knowledge. Harvard Business School. Retrieved 16 November 2016.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.