Central location test

Central location tests are a type of Qualitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.

A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.

CLT is mainly used for simple testing of product tasting, advertisements, packages, etc.